Lawyer Marketing – Working with a Digital Marketing Agency

lawyer digital marketing agency | Soulpepper Digital Marketing Agency

Lawyer marketing is the process law firms use to attract new clients and retain existing ones by promoting their services. Lawyer marketing is essential if you want your law practice to thrive. Most people rely on the internet for information about the services they need. For that reason, your law practice will suffer if you are not using online marketing to deliver your promotional messages.

Working with a digital marketing agency that specializes in online lawyer marketing

Most lawyers do not know where to start when it comes to online lawyer marketing. That’s where an online marketing agency can help. At Soulpepper Digital Marketing Agency, we offer a team of specialist with years of experience growing businesses online. We will provide you with online lawyer marketing services that will keep existing clients engaged and tell prospective clients why they should use your services. From web design and search engine optimization to online ads and research-driven content, we’ve got you covered.

Lawyer website design

If you want to effectively market your law firm online, it is extremely important that you have a well-designed lawyer website. Your website is the digital face of your business and first impressions are lasting. Just as how you put effort into maintaining a well-kept office space, it is just as important that you take care of your online appearance.

At the end of last year, it was reported that 60% of all online activities are now done using mobile devices. That is why you must have a mobile-friendly lawyer website. Mobile-friendly websites adapt to all screen types and sizes. Our web and mobile design specialists will build you a lawyer website that will automictically scale to fit the dimensions of any screen. That way, your visitors will easily find what they are looking for no matter what device they use to search.

Looking to generate more leads for your law firm? Find out how!

Search engine optimization

Search engine optimization (SEO) is the process that is used to get increased visibility from organic (unpaid) search results. Our law firm SEO marketing specialists will optimize your web pages to ensure they pop up in the top search engine results. Research has shown that almost 95% of web traffic is shared between websites that appear on the first page of search results, with the average person not going beyond the top 5 listings. Because SEO uses specific keywords, we guarantee that in addition to increased traffic to your website, you will get more relevant leads as well.

Pay-per-click

Another way we can direct traffic to your website is by using pay-per-click (PPC) ads. With PPC you will only pay for an ad when it is clicked. PPC ads can appear at the top, bottom or to the side of search results. They may also appear on other websites that your intended audience may visit and then guide visitors back to your web pages. Ad placement is determined by how much you want to spend per click, target keywords, target audience and ad type.

Research-driven content marketing

Using keyword research, we can tell you exactly what your potential clients want to see on your website. With that information, we can develop unique content that provides them with the information they need. When we optimized this content, you will not only get more people visit your website, you will get them to stay there for longer too. Our team will also ensure your content is regularly updated to keep your visitors engaged.

Conversion rate optimization

If a visitor to your website takes a desired action, it is called a conversion. Your conversion rate is the percentage of the total number of visitors who take action. When potential clients find your website, if your content matches what they are searching for, you may convert these visitors into leads and eventually new clients. A low conversion rate means that your visitors are not finding what they need on your website. You must then make changes to either the design or the content on your website. Using our expertise in web design, content development and analytics, we will determine what is at fault and make the necessary changes.

Free marketing consultation

We at Soulpepper want to help you grow your law practice using the abovementioned tools, and more. We’d be happy to discuss the ways we can improve your online lawyer marketing and show you how we’ve done the same for other law firms just like yours. So, what are you waiting for? Call us today to set an appointment for a free marketing consultation. You have absolutely nothing to lose.

2018-06-21T22:19:15+00:00 May 22nd, 2018|Uncategorized|

14 Comments

  1. Mark Ellis May 22, 2018 at 7:07 pm - Reply

    Very well written article! I’m literally learning digital marketing on the go. How online lawyer marketing works now it’s Crazy! Looks like my website been outdated so need to have couple of new things from you guys. Thank you

    • soulpepper digital marketing June 12, 2018 at 4:38 pm - Reply

      Thank you Mark, Please feel free to give us a call for a free one on one consultation.

  2. Christian Langstrom May 22, 2018 at 7:13 pm - Reply

    I’ve been working in legal community since 1994 & never heard about online lawyer marketing for law firms. Nice topick that helped me to see what I’m lacking at & what needs to be corrected. Thank you Soulpepper.

    • soulpepper digital marketing June 12, 2018 at 4:39 pm - Reply

      Thank you Christian, Please feel free to give us a call for a free one on one consultation.

  3. Jeanette Chastain May 22, 2018 at 7:16 pm - Reply

    Hi. I’m looking who can help me to generate more leads for my law firm. I submitted the form but want to make sure you got my email. thanks

  4. Jaycob Ewart May 23, 2018 at 11:28 pm - Reply

    Great article! These guys are the top for lawyer marketing. They helped me to set up digital marketing strategy by implementing SEO (Search Engine Optimization) & PPC (Pay Per Click). Contact Soulpepper today & get your leads the right way!

  5. Bob Chandler May 23, 2018 at 11:39 pm - Reply

    I’m pretty new to lawyer online marketing & looking for someone to do digital marketing strategy for my law firm. Please give me a call: 604-366-3875 so I can go over with you & we can get the ball rolling! Thanks

    • soulpepper digital marketing June 12, 2018 at 4:40 pm - Reply

      Thank you Bob, I want to express my thanks to you for mentioning our expertise in the lawyer marketing area. we are proud to be one of the top digital marketing agencies in North America, we thank you for your feedback.

  6. Oliver Dwight May 23, 2018 at 11:50 pm - Reply

    Glad that I started lawyer marketing with Soulpepper. I really appreciate the effort and already see positive results with prove leads! Thnx Soulpepper!

    • soulpepper digital marketing June 12, 2018 at 4:40 pm - Reply

      Thank you Oliver, I want to express my thanks to you for mentioning our expertise in the lawyer marketing area. we are proud to be one of the top digital marketing agencies in North America, we thank you for your feedback.

  7. Grace Cain June 6, 2018 at 9:26 pm - Reply

    Digital Marketing for lawyers has revolutionized the way in which Law firms acquire new files. As many businesses do, we used to struggle with measuring the performance of our advertising efforts. Since we implemented PPC campaigns for our law firm we have increased the number of Files we get every month and reduced the cost to acquire them.

  8. justin Sheffield June 12, 2018 at 4:14 pm - Reply

    Hiring a law firm digital marketing agency I can clearly state that my lawyer marketing got improved. I’m getting leads almost every day & happy with my business is growing up. thank you Soulpepper for all your work!

  9. Bob Chandler June 12, 2018 at 4:16 pm - Reply

    Lawyer digital marketing strategies from Soulpepper really works! It’s all about strong content & chooses what keywords are improving these days that are related to your business.

  10. Jerome Peterson June 12, 2018 at 5:51 pm - Reply

    With lawyer online marketing strategy, this is how the business works nowadays. Forget the banners on the buses & on the benches. Lawyer digital marketing took a big step online by having strong SEO & PPC setups. Glad that I knew about that a while back. Soulpepper knows the job!

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