Lawyer SEO: Site Migration Checklist

lawyer seo site migration | Soulpepper Digital Marketing Agency
Site migration is a broad term that refers to any action that will result in a significant impact on a website’s visibility in the search engine. Usually, when someone speaks of site migration they are referring to changes to a site’s location, platform, structure, content or design.

While site migration is important for fixing varying issues that may plague your lawyer website, site migration itself could cause problems if the process is done incorrectly. For instance, if you are changing your website’s host platform, your site could go dead if things are not in place with both your old and new host. You must ensure that you migrate your lawyer website the right way to avoid any issues. If you are planning to migrate your site, here are some things you must do:

1. Consider whether site migration is necessary

It is almost impossible for you to migrate your site without a temporary dip in web traffic. You will lose traffic because Google will need some time to process the changes on your site and update its index. The most you can do is minimize how much traffic you will lose and for how long. When site migration is done correctly, Google may recognize the new site as the original once the index is updated. However, in many cases, this does not happen and lawyer SEO suffers. You may even be subject to penalties. Bearing these things in mind, only migrate your lawyer website when absolutely necessary.

2. Test before you implement changes

Whenever you plan to migrate your lawyer website, first try the changes on a test server. Doing so will give you a chance to see how all your changes will affect your site before it goes public. You can then fix any errors that could negatively affect your website’s performance and lawyer SEO.

3. Migrate when business is slow

If you’ve noticed there is a period when business is normally slow, that would be the perfect time to migrate your site. No matter how hard you work to minimize the impact of site migration, lawyer SEO will be affected. But if you migrate your site during a slow period, you can further minimize the impact of the migration process.

4. Crawl your site

Before you migrate your lawyer website, crawl the site. The crawl stats will show you the issues that are present on your old site. Armed with that information, you can make changes so those issues are not carried over to your new lawyer website. Crawl stats will identify broken links, faulty redirects and more.

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5. Keep your old domain

Once you change your domain, the old domain should always point visitors to your new lawyer website. You will not be able to ensure this is done unless you maintain control of the old site. Giving up the old domain also means that you will lose all the inbound links to the old site.

6. Update links

When you migrate your site, remember to update all internal links so they point to your new lawyer website instead of the old one. While links to the old site will automatically redirect to the new site, leaving them unchanged means you will have redirect chains which could cause a load on your server. This could slow your site down. Additionally, redirect chains can negatively impact the ranking of your pages in the search engine.

7. Always keep analytics in place

When you migrate your site, remember to update all internal links so they point to your new lawyer website instead of the old one. While links to the old site will automatically redirect to the new site, leaving them unchanged means you will have redirect chains which could cause a load on your server. This could slow your site down. Additionally, redirect chains can negatively impact the ranking of your pages in the search engine.

Do you need help to migrate your lawyer website?

The aforementioned points are only some of the important things you should consider when migrating your lawyer website. If you are ready to migrate your site or have questions before you do so, contact us at Soulpepper Digital Marketing Agency. At Soulpepper Digital Marketing Agency, our SEO experts will ensure that you understand the process and the implications of migrating your lawyer website. After we have explained the process, we will migrate your site in the proper way to ensure there is minimal impact on lawyer SEO. So, what are you waiting for? Give us a call today to schedule a free lawyer online marketing consultation with a member of our team.

2018-10-17T16:47:46+00:00 October 17th, 2018|Digital Marketing, Web Design|

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