Social media is an excellent way to connect with your audience on a daily basis. Think of all the different platforms you’re on as living, breathing mini-websites that continuously position your business as current and [...]
Data and analytics must be the foundation of your website’s success! Aesthetics aside, truly knowing how your website functions and is contributing to your business goals really should be a marketing priority. Doing a regular [...]
We’ve all been there. You invest in paid ads then immediately search for them to see your investment at work. But alas, you can’t see them anywhere. This is quite alarming. What could’ve gone wrong? [...]
Are your marketing campaigns falling flat? Not seeing the results you’re after? If you’re looking for a sign that your digital marketing could use a makeover, then you’re in the right place! While determining whether [...]
Marketing automation tools provide business growth benefits that marketing professionals and businesses across industries could only dream of many years ago. But in the digital marketing era we’re in, these tools are nothing short of [...]
Its no secret, times have changed. The last four months have shown us that life and business as we knew it at the beginning of the year may never go back to the exact way [...]
Google Shopping listings are now available for free! Once only featuring paid ads on its Shopping tab, the search giant has added free ‘organic’ listings in an effort to expand its stake in ecommerce. In [...]
You can now shop on Facebook! The social media giant recently announced that it will be rolling out Facebook Shops across its Facebook and Instagram platforms in the US to allow businesses to create fully [...]
While the coronavirus may not entirely be in our rearview mirror, stay-at-home orders are slowly being lifted as we speak. The play button has been hit, and businesses around the world are starting to strategically [...]
The COVID-19 pandemic has without a doubt changed the way we live our lives, from working-from-home to physical distancing to becoming sourdough connoisseurs in a short space of time. With lockdown restrictions slowly being eased [...]
As we are all aware, our daily lives have been turned upside-down and sideways due to COVID-19. As terms like social distancing, home isolation and flattening the curve quickly become second-nature, all businesses are being [...]
For years, blogging has been viewed as a hobby where enthusiasts can share their opinions and thoughts on products and services, or document their lives and connect with others through online storytelling. However, as the [...]
Why local businesses need a website more than ever in 2020 Want to avoid losing great business opportunities in 2020? Get a website. Now! Living in the digital world, a website is now a [...]
If you have a local business, it’s important to engage in digital marketing that will attract more local clients. Keeping it simple in your approach to targeting and interacting with customers in your local area [...]
Did you know that there are approximately one million registered small businesses across Canada? With a number like this, small businesses and solopreneurs everywhere are looking for new and creative ways to get ahead of [...]
The higher you appear in the SERP, the more likely it is that someone will see your website organic listing. And when you rank for relevant keywords, the people searching are [...]
So, you’re considering advertising your services on Instagram? As there’s more than one billion monthly users on this social platform, it makes a lot of sense! Engagement numbers are higher in [...]
Your choice of advertising medium depends entirely on your target audience and where they spend their time. For some companies, Facebook advertising makes sense, for others’ LinkedIn is a no-brainer. Soulpepper [...]
With a limited amount of space given to ads on search engine results page it’s really important that you make your ads, and the real estate you do get, count. Similar [...]
There’s over 1.59 billion users logging in to Facebook to read the news, see the latest cat memes and chat with their friends daily. Once you’ve set up your own business [...]
