Not everything that counts is counted. And not everything counted, counts. With Google Analytics there are 100,000 plus reports you can pull. So what are you counting? How are you choosing which reports to pull? And what do they even mean? As a Google Partner, we access the same data as everyone else, but we interpret it in ways that are more profitable for our clients.
We approach analytics and reporting from a business intelligence perspective. For example, we noticed that when women between the ages of 45 and 55 were on a site between 11am and 1pm, the value of those women were $5 per visit, when the average was $.50. So we prioritized targeting mature women in the workforce who shopped during their lunch hour. Simple. And profitable.