Cosabella Lingerie 2017-10-24T18:51:32+00:00

Project Description

Cosabella

FAMILY OWNED ITALIAN LINGERIE BRAND WITH A CULT-FOLLOWING

Cosabella Soulpepper Client

Overview

The company was formally founded in 1983. Cosabella (Italian for “beautiful thing”) was growing rapidly and Ugo had left his engineering career to work full-time for Cosabella.External economic issues made it appear as though Cosabella would have to sacrifice Italian-made products in order to remain cost effective, but the Campello’s embraced the challenges.

Those initial hindrances resulted in Cosabella discontinuing imports from other manufacturers and began producing their own line of lingerie, propelling Cosabella to become the lingerie icon it is today.

149% INCREASE IN EMAIL TRAFFIC
YEAR OVER YEAR

“We could not be happier with the service and ROI we
continue to generate through campaigns managed by
Soulpepper.”

COURTNEY CONNELL.
Marketing Director – Cosabella

Deliverables

Cosabella is a family owned Italian lingerie company that gained initial recognition with their design of the iconic bodysuit in the mid-eighties. Fast forward 30 years and the brand now comprises a diverse range of products sold all over the world.

Blending American innovation and Italian artisanship, Cosabella is a global company with design headquarters in Miami and production headquarters in Italy. Each season The Cosabella mantra “Freedom of Color” is applied to every luxury collection, which has earned them a cult-like status with women around the world.

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