The key to a successful SEO campaign lies in the proper creation and implementation of your strategy. With Google’s new updates, there’s more to it than simply optimizing for keywords. Here are some general guidelines to help get you started.
I've got 99 problems but onsite SEO issues ain't one.
The last thing you want is to drive a bunch of new traffic to your site, only to have your bounce rate skyrocket because your visitors couldn’t convert.
In order to make things easy for yourself, start by fixing as may on-site issues as you can before you drive additional traffic using offsite tactics.
Make the conversion process as simple as possible for your site visitors. The last thing you want is to drive a bunch of new traffic to your site, only to have your bounce rate skyrocket because your visitors couldn’t find what they were looking for or couldn’t convert.
Common issues worth fixing include title and meta data updates, URL issues, image meta tags, and general backend errors such as broken links and failed redirects.
Backlinks, backlinks, backlinks
Once most of your preliminary onsite issues have been fixed, you can begin your offsite SEO. You want to ideally generate as many quality backlinks as you can from other reputable (and relevant) sites. This is done by producing original content on your site that is shareable while also doing a bit of networking to get featured on other industry relevant sites. Do some research – figure out who the key influencers are in your industry and reach out to them with an offer to contribute content. If you have happy clients with a solid online reputation, get them to also put in a good word or maybe even have them feature your company on their site.
Content is king
Post quality content and post it on a regular basis. The frequency at which you post plays an important part in how you’re perceived by your audience and by search engines. You don’t want to come out as too spammy – instead you want to post a nice balance of original and curated content consistently. It’s also important that you have a relatively set posting schedule so your audience knows when they can expect certain pieces of content.
Make that hotline bling
By optimizing your site for mobile, you’re allowing it to be indexed by Google on their mobile SERP, which can go a long way in your online discoverability.
With more people now shopping on mobile than ever, it’s crucial that you have your site optimized for mobile. By doing so, you’re allowing your site to be indexed by Google on their mobile SERP, which can go a long way in your online discoverability.
A good mobile site normally has these three things in common – build off these as a foundation and you won’t go wrong:
– Good mobile sites use dynamic serving
– They has responsive design
– Mobile sites are developed on a mobile sub-domain
Don't sweat it
Although we’ve only touched the surface of what SEO is all about, getting a start on your strategy is crucial to your success in the online marketplace. Once you have a concrete strategy in place, implementation will become much easier and SEO will no longer seem like such a huge animal to tackle.