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How advertising during a crisis can preserve your brand

June 5th, 2020|Conversion Rate Optimization, Digital Marketing, Latest Articles, Pay-Per-Click Advertising, Search Engine Optimization, Social Media Marketing|

The COVID-19 pandemic has without a doubt changed the way we live our lives, from working-from-home to physical distancing to becoming sourdough connoisseurs in a short space of time. With lockdown restrictions slowly being eased [...]

The Coronavirus pandemic and your marketing plans: what happens now?

May 7th, 2020|Digital Marketing, Google Analytics / Reporting, Latest Articles, Social Impact, Social Media Marketing, Uncategorized|

As we are all aware, our daily lives have been turned upside-down and sideways due to COVID-19. As terms like social distancing, home isolation and flattening the curve quickly become second-nature, all businesses are being [...]

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  • how to convert leads into customers

How to Convert Leads into Customers

August 20th, 2019|0 Comments

So you’ve read our previous blog posts and tried to create some marketing ads on your own. You were successful in targeting the right people with the right message (congrats!) and suddenly, leads start [...]

  • marketing mistakes

Marketing Mistakes Small Business Owners Make

August 13th, 2019|0 Comments

With the constantly evolving digital marketing landscape, knowing where to best spend your resources can be a daunting task.  Here at Soulpepper, we’re committed to helping small businesses thrive. Through helping hundreds of small [...]

  • why paid ads fail

Why Your Paid Ads Fail

August 7th, 2019|0 Comments

Have you attempted to create an ad for Google, Facebook, Instagram, or LinkedIn, and it just didn’t bring the results you wanted?  They say that making mistakes is the best way to learn… but [...]

  • linkedin ads

LinkedIn Ads: All You Need to Know

August 1st, 2019|0 Comments

If you’ve been reading this past month's blog posts, you would be pretty well versed in social media ad creation now. But LinkedIn is a little different. The wording and tone you should be [...]

  • how to instagram for business

How to Use Instagram for Your Business

July 23rd, 2019|0 Comments

At one point or another, we’ve all been guilty of finding ourselves scrolling through Instagram’s feed. With over one billion people using Instagram every month, it’s a no-brainer that this platform holds a lot [...]

  • facebook ad tips

Facebook Ads: 4 Tips for Creating the Best Ads

July 17th, 2019|0 Comments

With an average of more than 1.45 billion active users per day, as well as very specific audience targeting functionalities, Facebook is noteworthy for being one of the best ad targeting sites.   That is… [...]

  • how to write google ads

How to Write an Effective Ad for Google

July 4th, 2019|0 Comments

First things first: Google Ads are great if you know who you’re targeting. They are effective in getting and measuring leads and sales, but it does require ongoing investment. However, if you’re trying to [...]

Keywords that Convert to Paid Customers

July 2nd, 2019|0 Comments

Which of these searches do you think would have higher intent to convert to a lead?  If you guessed the latter, you are correct. The likelihood of the person searching for “Vancouver [...]

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