Recent Soulpepper Articles
SEE OUR LATEST SOULPEPPER ARTICLES ABOUT DIGITAL MARKETING & HOW IT CAN HELP YOU TO GROW YOUR BUSINESS.
10 Of The Best Social Media Tips
Social media is an excellent way to connect with your audience on a daily basis. Think of all the different platforms you’re on as living, breathing mini-websites that continuously position your business as current and [...]
6 Website Analytics Every Business Needs To Track
Data and analytics must be the foundation of your website’s success! Aesthetics aside, truly knowing how your website functions and is contributing to your business goals really should be a marketing priority. Doing a regular [...]
Why Can’t I See My Ads When I Search For Them?
We’ve all been there. You invest in paid ads then immediately search for them to see your investment at work. But alas, you can’t see them anywhere. This is quite alarming. What could’ve gone wrong? [...]
Does Your Digital Marketing Strategy Need A Makeover?
Are your marketing campaigns falling flat? Not seeing the results you’re after? If you’re looking for a sign that your digital marketing could use a makeover, then you’re in the right place! While determining whether [...]
Key Benefits of Digital Marketing Automation
Marketing automation tools provide business growth benefits that marketing professionals and businesses across industries could only dream of many years ago. But in the digital marketing era we’re in, these tools are nothing short of [...]
5 Google My Business Changes To Make Right Now
Its no secret, times have changed. The last four months have shown us that life and business as we knew it at the beginning of the year may never go back to the exact way [...]
Lawyer Marketing Articles
Lawyer Marketing: Mobile-First Indexing and How It Will Affect Your Lawyer Website
For some time we heard it was coming and now it’s finally here—mobile-first indexing. But what exactly is mobile-first indexing and how will it affect the ranking of your lawyer website in the Google [...]
Lawyer Marketing: Using Google Search Console to Drive More Traffic to Your Lawyer Website
If your law firm is actively practising search engine optimization (SEO) and other aspects of lawyer marketing, you are doing so with the aim of getting more visitors to your lawyer website. Once you [...]
Lawyer Marketing: Improve Local SEO With Google My Business
Search engine optimization (SEO) is a process you can use as part of your lawyer marketing strategy to make your firm more visible online by achieving better rankings in Google’s organic (unpaid) search results. [...]
Article Archive
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How advertising during a crisis can preserve your brand
The COVID-19 pandemic has without a doubt changed the way we live our lives, from working-from-home to physical distancing to becoming sourdough connoisseurs in a short space of time. With lockdown restrictions slowly being eased [...]
The Coronavirus pandemic and your marketing plans: what happens now?
As we are all aware, our daily lives have been turned upside-down and sideways due to COVID-19. As terms like social distancing, home isolation and flattening the curve quickly become second-nature, all businesses are being [...]
The Benefits of Blogging for Businesses
For years, blogging has been viewed as a hobby where enthusiasts can share their opinions and thoughts on products and services, or document their lives and connect with others through online storytelling. However, as the [...]
Why local businesses need a website more than ever in 2020
Why local businesses need a website more than ever in 2020 Want to avoid losing great business opportunities in 2020? Get a website. Now! Living in the digital world, a website is now a [...]
Top 5 marketing tips for local businesses
If you have a local business, it’s important to engage in digital marketing that will attract more local clients. Keeping it simple in your approach to targeting and interacting with customers in your local area [...]
Online marketing tools small businesses need to use
Did you know that there are approximately one million registered small businesses across Canada? With a number like this, small businesses and solopreneurs everywhere are looking for new and creative ways to get ahead of [...]
How You Can Optimize Your Company’s Website
The higher you appear in the SERP, the more likely it is that someone will see your website organic listing. And when you rank for relevant keywords, the people searching are [...]
How to Write an Effective Ad on Instagram for Your Business
So, you’re considering advertising your services on Instagram? As there’s more than one billion monthly users on this social platform, it makes a lot of sense! Engagement numbers are higher in [...]
Write an Effective Ad on LinkedIn for Your Business
Your choice of advertising medium depends entirely on your target audience and where they spend their time. For some companies, Facebook advertising makes sense, for others’ LinkedIn is a no-brainer. Soulpepper [...]
How to Write an Effective Ad on Google for Your Business
With a limited amount of space given to ads on search engine results page it’s really important that you make your ads, and the real estate you do get, count. Similar [...]
How to Write an Effective Ad on Facebook for Your Business
There’s over 1.59 billion users logging in to Facebook to read the news, see the latest cat memes and chat with their friends daily. Once you’ve set up your own business [...]
How to Convert Leads into Customers
So you’ve read our previous blog posts and tried to create some marketing ads on your own. You were successful in targeting the right people with the right message (congrats!) and suddenly, leads start [...]
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