Recent Soulpepper Articles
SEE OUR LATEST SOULPEPPER ARTICLES ABOUT DIGITAL MARKETING & HOW IT CAN HELP YOU TO GROW YOUR BUSINESS.
Keywords that Convert to Paid Customers
Which of these searches do you think would have higher intent to convert to a lead? If you guessed the latter, you are correct. The likelihood of the person searching for “Vancouver [...]
The Ultimate Beginner’s Guide to Understanding SEO
This week’s blog post is a summary of an educational SEO Webinar led by Soulpepper’s Digital Marketing Director, Mahan. Mahan’s skills and qualifications have been built from working in the digital marketing industry [...]
How to Utilize “Near Me” Searches to Improve Your Business
If you’re a local business wanting to reach more people near you, then you’ve come to the right place. Utilizing “near me” searches can help your business appear before the eyes of your ideal [...]
What is SEO & How It Can Help Improve Your Business
Ahh yes, SEO, the hottest topic in the digital marketing world and the most thrown around acronym in terms of marketing jargon. But what exactly is SEO? SEO, also known as Search Engine [...]
Are you ready for Cyber Monday?
The most exciting season for e-commerce is upon us, holiday shopping. This the time where families get together to be grateful for the things that have happened in their lives in the past yeat. But [...]
Are Influencers More Reliable Than Celebrities?
At the beginning of October 2018, Samsung dropped a very different type of online advertising. A video started spreading around social media of an unboxing of the new Samsung Galaxy Note 9. But what makes [...]
Lawyer Marketing Articles
Lawyer Marketing: Mobile-First Indexing and How It Will Affect Your Lawyer Website
For some time we heard it was coming and now it’s finally here—mobile-first indexing. But what exactly is mobile-first indexing and how will it affect the ranking of your lawyer website in the Google [...]
Lawyer Marketing: Using Google Search Console to Drive More Traffic to Your Lawyer Website
If your law firm is actively practising search engine optimization (SEO) and other aspects of lawyer marketing, you are doing so with the aim of getting more visitors to your lawyer website. Once you [...]
Lawyer Marketing: Improve Local SEO With Google My Business
Search engine optimization (SEO) is a process you can use as part of your lawyer marketing strategy to make your firm more visible online by achieving better rankings in Google’s organic (unpaid) search results. [...]
Article Archive
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Google & Soulpepper Host Workshop For Local Businesses
We are excited to announce that we will be partnering with Google to host an exclusive workshop for Health and Legal Professionals on Wednesday, November 15th. Liz Austin, Senior Partner Manager at the Google [...]
Soulpepper Makes Canadian Business STARTUP 50 List
Earlier this month, Soulpepper was announced to be ranked one of Canada’s top 50 fastest-growing companies! Celebrating the best-and-brightest of Canada’s young startup and entrepreneurial companies, the STARTUP 50 Contest serves as companion [...]
New Partnership for Apple and Google
As of this week, Apple is switching its default search provider from Bing to Google for Siri, Search on iOS and Spotlight on Mac. This means that for any web search conducted on either platform, [...]
Getting On Your Designer’s Good Side
When it comes to design, it’s a touchy-feely thing that’s often subjective to the eyes of the beholder (or in our case – our clients). At times it becomes an endless back and forth struggles [...]
Proven Tips For Successful Influencer Marketing
In the age of social media, influencer marketing is becoming more and more prominent. Before we get into how you can take advantage of it, let’s talk about what it is. […]
Making The Most Of Pinterest
For all of those businesses on Pinterest, you know how important it can be to your bottom line. That’s why feed optimization is important if you want to maximize your visibility in Pinterest search. Here [...]
Getting in the Holiday Spirit – It’s About More Than What You Get
During the holiday season, it’s easy to get caught up in the craze of “what am I going to get?” Kids will often make a fuss about getting the latest greatest toys, and adults will start [...]
Google Brings Out The Penguin 4.0
Not too long ago, Google launched a search ranking algorithm update that managed to fly very gracefully under the radar. Here’s what you need to know about it and how it will affect the way you [...]
Why Kindness Is Always The Answer
People always ask me why I’m so kind. More often than not, I will do something spontaneous for someone and they will sit there in awe wondering, “What have I done to deserve this?” [...]
Culture Shock – How To Avoid It When Your Company Is Growing Quickly
With any growing business, you’re bound to experience some growing pains here and there – that’s perfectly normal. However, some can be more difficult to deal with than others, especially when it involves something intangible [...]
Soulpepper Gives Thanks
As we approach the holiday season, and with Canadian Thanksgiving having just happened this week, here is a list of things (in no particular order) that we at soulpepper have to be thankful for on [...]
Winter Is Coming – Don’t Be Left Behind In Your E-Commerce This Holiday Season
The holidays are quickly approaching. That means it’s time for businesses everywhere to start thinking about their e-commerce. […]
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