Recent Soulpepper Articles
SEE OUR LATEST SOULPEPPER ARTICLES ABOUT DIGITAL MARKETING & HOW IT CAN HELP YOU TO GROW YOUR BUSINESS.
Soulpepper Makes Canadian Business STARTUP 50 List
Earlier this month, Soulpepper was announced to be ranked one of Canada’s top 50 fastest-growing companies! Celebrating the best-and-brightest of Canada’s young startup and entrepreneurial companies, the STARTUP 50 Contest serves as companion [...]
New Partnership for Apple and Google
As of this week, Apple is switching its default search provider from Bing to Google for Siri, Search on iOS and Spotlight on Mac. This means that for any web search conducted on either platform, [...]
Getting On Your Designer’s Good Side
When it comes to design, it’s a touchy-feely thing that’s often subjective to the eyes of the beholder (or in our case – our clients). At times it becomes an endless back and forth struggles [...]
Proven Tips For Successful Influencer Marketing
In the age of social media, influencer marketing is becoming more and more prominent. Before we get into how you can take advantage of it, let’s talk about what it is. […]
Making The Most Of Pinterest
For all of those businesses on Pinterest, you know how important it can be to your bottom line. That’s why feed optimization is important if you want to maximize your visibility in Pinterest search. Here [...]
Getting in the Holiday Spirit – It’s About More Than What You Get
During the holiday season, it’s easy to get caught up in the craze of “what am I going to get?” Kids will often make a fuss about getting the latest greatest toys, and adults will start [...]
Lawyer Marketing Articles
Lawyer Marketing: Mobile-First Indexing and How It Will Affect Your Lawyer Website
For some time we heard it was coming and now it’s finally here—mobile-first indexing. But what exactly is mobile-first indexing and how will it affect the ranking of your lawyer website in the Google [...]
Lawyer Marketing: Using Google Search Console to Drive More Traffic to Your Lawyer Website
If your law firm is actively practising search engine optimization (SEO) and other aspects of lawyer marketing, you are doing so with the aim of getting more visitors to your lawyer website. Once you [...]
Lawyer Marketing: Improve Local SEO With Google My Business
Search engine optimization (SEO) is a process you can use as part of your lawyer marketing strategy to make your firm more visible online by achieving better rankings in Google’s organic (unpaid) search results. [...]
Article Archive
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Soulpepper Gives Thanks
As we approach the holiday season, and with Canadian Thanksgiving having just happened this week, here is a list of things (in no particular order) that we at soulpepper have to be thankful for on [...]
Winter Is Coming – Don’t Be Left Behind In Your E-Commerce This Holiday Season
The holidays are quickly approaching. That means it’s time for businesses everywhere to start thinking about their e-commerce. […]
Setting Yourself Up for SEO Success
SEO can be complicated, but it doesn’t have to be. With all the vague rules and regulations set by Google, it can be confusing to understand what and what not to do. Let us help [...]
Be The Absolute Best For The World
Bcorp’s Best for the World 2016 gathering was last week in UC Berkeley. Although we weren’t there to directly represent, we thought we’d do a little article on what we as soulpeppers do day in [...]
CEO Fred Magnanimi Shares His Secret For Crushing E-Commerce Revenues
How one of the fastest growing jewelry brands in the USA increased ecommerce revenues over 700% with Soulpepper. […]
Limitations Are A Lie
Let’s get something straight. All limitations that are within your control are self-imposed. While that may be brutal to hear, it’s true. Self-imposed limitations are the stories we tell ourselves why “we can’t”. These stories [...]
Drop Your Unsubscribe Rates And Watch Your Sales Skyrocket
We often recommend email marketing to clients who are looking to increase revenues because it’s an incredibly cost effective strategy considering the outstanding results it can yield. […]
A Brother’s Love – An Interview with CEO Fred Magnanimi of Luca + Danni
Fred Magnanimi is founder and CEO of Luca + Danni, one of the fastest growing jewelry brands in the United States. In May 2012, Fred’s younger brother Danny was diagnosed with cancer. Through that difficult [...]
Add Some ‘Pepper And See How Good Life Can Taste
Creating memorable brand names is something I’ve built a career on. But what’s even more important than a brand’s name, is what it stands for. That’s why I love soulpepper. Descriptive and lyrical, it immediately [...]
5 Must Read Picks For Summer
Summer’s here and the living’s easy. Unless you’re an entrepreneur. While there’s little time to rest when you’re trying to change the world, here are 5 books that really inspired us. They are worth checking [...]
An American Dream Success Story
In this special Client Spotlight, soulpepper shares how one of our clients rose from humble beginnings to the iconic fashion brand it is today. […]
30 Life Hacks For Being Human
Everyone has their own take on how to be better or more successful. We’re no different. But instead of droning on endlessly about what could be done to change your life, we jotted down 30 [...]
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