Most people looking for a lawyer never scroll past the first three map results. Here's what actually decides who's in them. Search behaviour for legal help is overwhelmingly local. Roughly 72% of people who [...]
Most professional services firms are built on referrals, and that is not a bad thing. The problem is that referrals alone leave your growth at the mercy of other people's timing. When you need work [...]
There's a moment in every online purchase that decides who gets the sale. Someone types what they want into Google, and they're ready to buy. Whoever shows up in that moment wins. That's what e-commerce [...]
No more Grandpa strategies! If you want your business to grow, you have to increase your online visibility. At Soulpepper, we’ve been where you are— exploring the digital universe and striving to attract more clients [...]
If your business has a brick-and-mortar location, you should be reaching a local audience online. Perhaps not all of your customers live in the direct neighborhood of your storefront, but a lot of them are [...]
Search engine optimization is a technical area of marketing with a lot of moving parts. If you want your website to perform well in organic search (i.e. be discovered by potential customers googling relevant services [...]
Have you ever considered hiring a marketing agency to take your business to the next level? Over the past years, digital marketing has become a pivotal channel for companies from all industries to generate more [...]
Welcome back to another installment of our SEO Essentials series! This week, we will be covering another important area of search engine optimization - content strategy. The content you publish to your website and blog [...]
Welcome back to our SEO Essentials series. This week, we’re going to tackle keyword research and competitive analysis, two important elements of any successful search engine optimization strategy. Last week, we talked about how a [...]
If you’re interested in search engine optimization but don’t know where to start, this series is for you. Over the next few weeks, we will be publishing articles covering a range of SEO-related topics. Our [...]
Has your organic website traffic gone down recently? It likely means that your pages rank lower in Google search results than they did before. Continue reading to find out how to: find the keywords that [...]
Marketing gurus agree that a good site structure is important for reaching your full online potential. A well-structured website can help your visitors easily find the information they need. It can also help you rank [...]
Every business, regardless of the industry it operates in, needs a client acquisition strategy. And while there are countless ways of attracting new customers, the one we’re going to discuss today is particularly effective and [...]
With new search listing options on your Google My Business profile, Google is adding more ways for businesses to highlight how they're catering to changing customer needs and behaviours as a result of COVID-19. These [...]
Thanks to the increased focus on online platforms and digital solutions during the ongoing coronavirus pandemic, having an innovative, engaging website has never been more critical for businesses of all sizes. The buck doesn’t stop [...]
Search engine optimization (SEO) is a constantly evolving beast. The intricacies of SEO tend to create many misconceptions and myths that can throw many law firms off the truth. Today’s blog seeks to dispel these [...]
Social media is an excellent way to connect with your audience on a daily basis. Think of all the different platforms you’re on as living, breathing mini-websites that continuously position your business as current and [...]
We’ve all been there. You invest in paid ads then immediately search for them to see your investment at work. But alas, you can’t see them anywhere. This is quite alarming. What could’ve gone wrong? [...]
The COVID-19 pandemic has without a doubt changed the way we live our lives, from working-from-home to physical distancing to becoming sourdough connoisseurs in a short space of time. With lockdown restrictions slowly being eased [...]
For years, blogging has been viewed as a hobby where enthusiasts can share their opinions and thoughts on products and services, or document their lives and connect with others through online storytelling. However, as the [...]
