Marketing automation tools provide business growth benefits that marketing professionals and businesses across industries could only dream of many years ago. But in the digital marketing era we’re in, these tools are nothing short of being mainstream. So why have so many brands opted for marketing automation to help them build a following and awareness in social media? 

Before we answer that for you, allow us to provide you with a high-level understanding of what marketing automation actually is – just in case you weren’t aware. Marketing automation refers to any solution, platform or tool that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.

If your team hasn’t yet adopted a suitable automation platform, let us give you the top benefits of making that investment today!

Automation saves budget

In the current climate, any cost-cutting measures and savings opportunities are ones every business should seriously consider. With this in mind, the number one benefit of automating your social media processes across networks is the savings from ad spend and time from having staff perform the same tasks manually. Time is money after all. And with that same logic, your marketing budget will be less tied up in labour costs and free to be invested in the breakthrough decisions that will take your organization to the next level. When implemented effectively, automation may result in a positive return on investment.

Automated communications work around the clock

Not only will your bottom line thank you by automating certain marketing processes over time, but your employees will too! With automation, you no longer need to worry about leaving your social media channels unattended. Automation will work for you literally around the clock, all year round. By properly setting up your auto-responses and promptly following up with those leads, you are sure to set your business up for success with higher conversion rates. 

Automation increases your reach

With a lot less effort and fuss from staff, automating many of your business’ processes ensures you’re one step closer to increasing your marketing reach exponentially. This is especially the case when dealing with different social media channels one or two people may be responsible for. The time savings automation provides gives businesses like yours a unique opportunity to engage with your current audience and curate a new following. 

Building followers faster

Many advanced processes in marketing automation are built to help you to grow your social following faster and easier. This is one of the basic premises of these systems. In addition to this, automation will actively help your business reduce your follower acquisition costs – your budget will thank you! 

Automation can bring direct business

Properly set up marketing automation makes a business appear more engaged and responsive, and can increase brand visibility. How does this help your business in the long run? A higher level of consumer trust usually translates to more direct enquiries from qualified leads. 

These are just some of the hundreds of benefits of investing in a marketing automation system. Regardless of which expert tool you end up using, each one will deliver considerable value to your business, value that even regularly scheduled email blasts or basic CRM tools just won’t provide. So if you want to regain lost marketing hours, lower ad spend, grow your social media reach or work towards a tangible ROI with converted leads, marketing automation is where it’s at! 


For additional ecommerce tools that will support your business, check out our list of resources to get you started.