Have you ever considered hiring a marketing agency to take your business to the next level? Over the past years, digital marketing has become a pivotal channel for companies from all industries to generate more traffic, convert more leads and bring in more paying customers.

More than ever, consumers are looking online for what they need. Statistics show that 66 percent of all consumers research online every time before they purchase a product or service. In addition to referrals and building trusted relationships with your target audience, digital marketing also gives you an unmatched advantage over competitors and a stronger online presence.

Digital marketing has become an affordable medium – it’s more cost-effective than traditional marketing. Our team is working with businesses of all sizes and budgets, and we can a tailored, optimized digital marketing strategy that will work without breaking the bank.

Digital marketing offers a wide array of strategies that allow companies to accomplish their goals online. If you’re considering investing in it but you’re not sure what types of digital marketing services can address your needs in particular, here are a few specific ways that digital marketing agencies can help with your small or medium-sized business.

Reaching new customers at cost with SEM

Pay-per-click advertising (also known as PPC) generally refers to paid online advertising. This tactic helps you generate leads through advertising on Google or Bing (search engine marketing or SEM), on other websites (display advertising), and on social media.

Google, Bing, Facebook, and LinkedIn have become popular advertising platforms for businesses to reach their target consumers. Advertising agencies can determine who your ideal target audience are, and tailor the ads, keywords and landing pages to increase conversions, so you’re not spending your resources on paid ads that have the potential to fail.

Converting website visitors to customers with CRO

So you’ve spent money to drive traffic and bring visitors to your website. But now that they’re on your web pages, they’re leaving without converting or interacting.

That’s where conversion rate optimization (CRO) comes in. CRO strategies may include removing unnecessary form fields, adding testimonials, adding live chat to your site and testing several headlines and landing pages.

Generating leads through effective website design

Having a good website can help you capture leads, make sales and grow your business. An optimized website can also help you succeed with better visibility in organic search results and consistent image and branding. However, developing a website is often a costly and laborious process.

If you were to build the website yourself, you would need to consider the purpose, the type, the design, the speed, the functionality, all while managing your business. Outsourcing your web design and development takes away the strenuous process and doesn’t have to break the bank.

Digital marketing agencies can help with that. Agency web designers and brand strategists can help you plan and implement cost-effective solutions that will strengthen your online presence and attract new customers. Working with an agency can also help you optimize your new site for SEO purposes so that you don’t lose your online ranking in the process of moving websites.

Building a strong online presence with SEO

Search Engine Optimization (also known as SEO) allows businesses to improve their site’s visibility in Google search results.

Getting on the first page of Google is no simple feat and it can take months or even years of constant optimization, monitoring, analytics and strategizing in order to improve your search ranking. A survey of 100 top websites shows that only 10 percent of consumers who search for a service online will make it to page 2 of Google Search Traffic. Keyword research, publishing relevant articles and optimizing your page speed and site navigation are just a few ways to improve your site’s ranking.

Digital marketing agencies have a systematic process that can consistently produce results for their clients with different objectives and KPIs. Our team of experts knows digital marketing inside and out. At Soulpepper, our goal is to get your business on the first page of Google.

Building trust with content marketing

Content marketing involves creating online blogs, articles or videos that may not directly promote your business, but instead offer great information and insight to those that are looking for products and services from your category (aka potential customers). Having relevant articles on your website leads to a better online ranking and will improve your SEO. It also makes you a more credible and authoritative resource in your industry.

Statistics show 77% of marketers plan to increase content production in the next year and 82% of consumers feel more positive about a company after reading their content. However, this is easier said than done. Oftentimes, creating content can be a full-time job in itself, and small and medium-sized businesses may not have the resources, the time or the marketing knowledge to incorporate this into their digital marketing portfolio – even though it can benefit their bottom line.

Digital marketing agencies have content creators who spend extensive hours researching and gathering supporting data before creating impactful and masterful articles for potential customers that generate more traffic and leads and improve Google rankings.

Looking for a full-service digital marketing agency?

At Soulpepper Digital Marketing, we offer a wide array of digital marketing services tailored towards businesses of all shapes, sizes, and budgets. If you’d like to see how we can help your business grow online, give us a call or get in touch via our contact form.

Our digital agency offers web design, analytics and reporting services, and everything discussed in this article. We are all that your brand needs to stand out online and increase your triple bottom line.