Step 4: Make sure you have a good mix of Short-Tail and Long-Tail Keywords.
Short-Tail keywords are more popular and broad.
- For example: gym vancouver
Long-Tail keywords are more specific and less searched.
- For example: gyms with pools near me
Accessed from Google Adwords – Keyword Planner
Although long-tail keywords get fewer searches, their cost per click is generally lower because fewer companies are bidding for a spot under this search term. As well, if your business has a special offering, such as a gym with a pool, you can utilize this to rank for long-tail keywords.
Pro-Tip: if you rank for long-tail keywords with high purchase intent, your conversions come at a lower cost.
For example: if you ranked first for “gyms with pools near me”