Recent Soulpepper Articles

For some time we heard it was coming and now it’s finally here—mobile-first indexing. But what exactly is mobile-first indexing and how will it affect the ranking of your lawyer website in the Google [...]

If your law firm is actively practising search engine optimization (SEO) and other aspects of lawyer marketing, you are doing so with the aim of getting more visitors to your lawyer website. Once you [...]

Search engine optimization (SEO) is a process you can use as part of your lawyer marketing strategy to make your firm more visible online by achieving better rankings in Google’s organic (unpaid) search results. [...]

When you employ a new online marketing strategy for your law firm, it is easy to become overwhelmed with all the analytic data there is to monitor. To avoid this, you will need to focus [...]

When it comes to search engines, Google has always dominated market share. According to a market share report published in July 2018, 73.36% of internet searches were powered by Google. Baidu (which is popular [...]

An online ad campaign is a series of advertisements that centre on a shared message with the goal of driving web traffic, encouraging customer engagement and increasing conversions. Pay-per-click (PPC) is one type of [...]

Almost all online experiences start with an online search. Therefore, if you are not practising search engine optimization (SEO) your lawyer website won’t get the traffic you need. Search engine optimization is the process [...]

Lawyer marketing is the practice of promoting your legal services to gain more clients. Because people depend on the internet to answer questions and inform their decisions, law firms must use online lawyer marketing [...]

Just about everyone uses the internet to answer questions and inform their actions. That is why law firms now understand that online marketing is so important for promoting their services. If you are struggling [...]

Research has shown that 96% of people who need legal advice turn to a search engine. That is why attorney SEO is no longer an option for law firms; it is a must if [...]

What is it about you as a lawyer that makes you stand out from all the rest? Even if you are the best in your field, how will people know if you do not [...]

Lawyer marketing is the process law firms use to attract new clients and retain existing ones by promoting their services. Lawyer marketing is essential if you want your law practice to thrive. Most people rely [...]