For all of those businesses on Pinterest, you know how important it can be to your bottom line. That’s why feed optimization is important if you want to maximize your visibility in Pinterest search. Here are some simple things you can do to make the most of this platform organically.
1) Keywords, Keywords, Keywords
Just as you would optimize your website for brand relevant keywords, you want to make sure you’re doing the same with your Pinterest feed.
Including searchable keywords in your business name, business description, board titles/description, and pins will increase your visibility when potential customers are searching for ideas and don’t already know about your business. Just as you would optimize your website for brand relevant keywords, you want to make sure you’re doing the same with your Pinterest feed.
2) Verify Your Page
If you haven’t done this already, you should get on it. Verifying your business page adds legitimacy. Visitors coming to your page want to know they’re following the real thing, so this can go a long way in attracting followers. It has also been shown that Pinterest will index your page faster if it’s verified.
3) Know Your Market
Part of being on any social media channel begins with understanding your audience that’s on it. For example, not everyone who uses Facebook is necessarily on Pinterest. As a matter of fact, Pinterest has been shown to have a larger female user base, especially in North America. But that doesn’t mean you shouldn’t be targeting your male demographic either. Do your research and make sure you’re allocating your efforts in the right areas. The important thing is understanding how to best utilize the platform to maximize visibility to your audience.
4) You’re Not Promoting Your Products – You’re Promoting a Lifestyle
In promoting a lifestyle, you’re ultimately trying to evoke an emotion
This is crucial to understand and a handful of businesses don’t seem to get that Pinterest isn’t something you use to put all your products on a board use it as a personal showcase. In promoting a lifestyle, you’re ultimately trying to evoke an emotion, and the best way to do that is to use a variety of relevant sources that inspire a common theme.
5) Optimize Your Boards
Beyond just optimizing your board by including keyword rich titles and descriptions, you should optimize them by including a mixture of organic and external curated content. Boards that contain an excessive amount of one type of content tend to perform worse than those that have a variety of relevant pins from everywhere. Again, you’re trying to promote a lifestyle.
In Pinterest, board optimization can even go as far as placing your boards in the right spots based on seasonality or promotions. Did you know that you’re able to drag boards to the top or bottom of your profile based on importance? This allows your page to develop a history of content and allows you to re-use important boards if you wish to bring back certain themes. Taking advantage of this feature in Pinterest can go a long way in making your page relevant to your audience at all times.
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Written by Justin Chou
About the author
Justin Chou is a soulpepper who when not bustin’ a rhyme is regarded as one of the top SEO specialists in the country. He is a sought-after writer and passionate social impact crusader.
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