What’s the secret to a great digital strategy? Start with a great human strategy.
In this article from the Harvard Business Review, Umair Haque, one of the world’s most influential management thinkers shares the painful truth on why your clever plan to win the internet’s attention is probably the wrong thing to do for your brand.
Check out the article here
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Written by Rik Klingle-Watt
About the author
Rik Klingle-Watt is a soulpepper and the writer of Not Business as Usual, an award-winning documentary about disrupting the business quo.
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