The Top 4 Mistakes of Digital Strategy (and How Not to Make Them)

What’s the secret to a great digital strategy? Start with a great human strategy.

In this article from the Harvard Business Review, Umair Haque, one of the world’s most influential management thinkers shares the painful truth on why your clever plan to win the internet’s attention is probably the wrong thing to do for your brand.

Check out the article here

– – –

Written by Rik Klingle-Watt

About the author

Rik Klingle-Watt is a soulpepper and the writer of Not Business as Usual, an award-winning documentary about disrupting the business quo.

soulpepper is a digital marketing agency on a mission. We help companies that are up to something good, increase leads, attract more customers and drive more dollars to their bottom line. Check out our newsletter for more great ideas on how to build your ecommerce empire.

2017-09-29T20:14:43+00:00 March 31st, 2015|Digital Marketing|

Leave A Comment