6 Website Analytics Every Business Needs To Track

August 5th, 2020|Conversion Rate Optimization, Google Analytics / Reporting, Latest Articles, Social Media Marketing|

Data and analytics must be the foundation of your website’s success! Aesthetics aside, truly knowing how your website functions and is contributing to your business goals really should be a marketing priority. Doing a regular [...]

How advertising during a crisis can preserve your brand

June 5th, 2020|Conversion Rate Optimization, Digital Marketing, Latest Articles, Pay-Per-Click Advertising, Search Engine Optimization, Social Media Marketing|

The COVID-19 pandemic has without a doubt changed the way we live our lives, from working-from-home to physical distancing to becoming sourdough connoisseurs in a short space of time. With lockdown restrictions slowly being eased [...]

Online Strategies for CEO’s: Increasing Website Conversions

May 5th, 2015|Conversion Rate Optimization, Digital Marketing|

Today’s soulpepper CEO strategy topic should be the number one concern for any ecommerce business: Increasing conversions. Let’s assume people are already on your website. So it’s not about driving traffic anymore. It’s about converting [...]