New Partnership for Apple and Google

As of of this week, Apple is switching its default search provider from Bing to Google for Siri, Search on iOS and Spotlight on Mac. This means that for any web search conducted on either platform, the results will come from Google instead of Bing. A statement from Apple explained that the move was to allow for a “more consistent web search experience” – likely referring to the already existing partnership with Safari and Google.

Bing isn’t completely off the table though. When you conduct a web image search with Siri your images will be still be sourced from Bing. On the other hand, if you are looking for videos those will come from YouTube.

But what does this mean for your business?

Our SEO expert at Soulpepper, Mahan Salimian, says,

“This change means that even more people who frequently use mobile devices and tablets will be using Google as their main search engine. Thus, it’s vital to ensure that you are following Google’s guidelines for SEO best practices in order to fully take advantage of this new traffic.”

From site speed and usability to relevant content and metadata, each optimization adds up to a healthy mobile site in the eyes of Google. This will help you show up higher, in more relevant searches, and now this will also mean that Siri can find you!

Got any questions? Feel free to get in touch!

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2017-10-02T19:10:45+00:00 October 2nd, 2017|Search Engine Optimization|

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