Reason 3 – Your ad doesn’t lead to a landing page.
After your customer clicks on your ad, does it lead to your homepage or does it lead to a specially designed webpage that is designed to increase conversions?
Landing pages should contain all the answers your customer is looking for and have a clear call-to-action (CTA), to reduce the fallout rate.
You want to eliminate the number of steps a customer has to take to get the answer they’re looking for. If your ad promises that a customer can buy a 10 ft stuffed dinosaur when they click the “Buy Now” button, then the page they’re loading better lead to that product page, and not to your homepage!
You want to make sure your customer stays on your website and doesn’t go to your other competitors.
Make it easy for your customer to find the information they need by creating a landing page for your ad. This way, they won’t feel the need to look elsewhere and your conversion rates will start to skyrocket.