Direct Marketing (and the Other Kind)

While it’s tempting to build an organization with direct marketing techniques, just about all the brands that matter to our culture aren’t built that way.

This is a trap the web sets for you.
What you need to sacrifice to make the numbers work might be the very brand you seek to build.

Read about it here.

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Written by Rik Klingle-Watt

About the author

Rik Klingle-Watt is a soulpepper and the writer of Not Business as Usual, an award-winning documentary about disrupting the business quo.

soulpepper is a digital marketing agency on a mission. We help companies that are up to something good, increase leads, attract more customers and drive more dollars to their bottom line. Check out our newsletter for more great ideas on how to build your ecommerce empire.

2017-09-29T20:12:57+00:00 April 7th, 2015|Entrepreneurship|

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