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SEE OUR LATEST SOULPEPPER EVENTS ABOUT DIGITAL MARKETING & HOW IT CAN HELP YOU TO GROW YOUR BUSINESS.
The Coronavirus pandemic and your marketing plans: what happens now?
As we are all aware, our daily lives have been turned upside-down and sideways due to COVID-19. As terms like social distancing, home isolation and flattening the curve quickly become second-nature, all businesses are being [...]
The Benefits of Blogging for Businesses
For years, blogging has been viewed as a hobby where enthusiasts can share their opinions and thoughts on products and services, or document their lives and connect with others through online storytelling. However, as the [...]
Why local businesses need a website more than ever in 2020
Why local businesses need a website more than ever in 2020 Want to avoid losing great business opportunities in 2020? Get a website. Now! Living in the digital world, a website is now a [...]
Top 5 marketing tips for local businesses
If you have a local business, it’s important to engage in digital marketing that will attract more local clients. Keeping it simple in your approach to targeting and interacting with customers in your local area [...]
Online marketing tools small businesses need to use
Did you know that there are approximately one million registered small businesses across Canada? With a number like this, small businesses and solopreneurs everywhere are looking for new and creative ways to get ahead of [...]
How You Can Optimize Your Company’s Website
The higher you appear in the SERP, the more likely it is that someone will see your website organic listing. And when you rank for relevant keywords, the people searching are [...]
Lawyer Marketing: 4 Google Marketing Tools You Can Use to Your Benefit
When it comes to search engines, Google has always dominated market share. According to a market share report published in July 2018, 73.36% of internet searches were powered by Google. Baidu (which is popular [...]
Lawyer Marketing: Tips for Running Successful Lawyer PPC Campaigns
An online ad campaign is a series of advertisements that centre on a shared message with the goal of driving web traffic, encouraging customer engagement and increasing conversions. Pay-per-click (PPC) is one type of [...]
Lawyer Website: SEO Friendly Website Design
Almost all online experiences start with an online search. Therefore, if you are not practising search engine optimization (SEO) your lawyer website won’t get the traffic you need. Search engine optimization is the process [...]
Lawyer Marketing: How to increase your visibility online
Lawyer marketing is the practice of promoting your legal services to gain more clients. Because people depend on the internet to answer questions and inform their decisions, law firms must use online lawyer marketing [...]
Tips for Successful Online Lawyer Marketing
Just about everyone uses the internet to answer questions and inform their actions. That is why law firms now understand that online marketing is so important for promoting their services. If you are struggling [...]
Law Firm SEO: Must-Know Tactics For Law Firms
Research has shown that 96% of people who need legal advice turn to a search engine. That is why attorney SEO is no longer an option for law firms; it is a must if [...]
Lawyer Online Marketing – Traditional Marketing vs Online Marketing
What is it about you as a lawyer that makes you stand out from all the rest? Even if you are the best in your field, how will people know if you do not [...]
Lawyer Marketing – Working with a Digital Marketing Agency
Lawyer marketing is the process law firms use to attract new clients and retain existing ones by promoting their services. Lawyer marketing is essential if you want your law practice to thrive. Most people rely [...]
Optimizing your lawyer website for lead generation
Lawyers cannot depend on referrals alone if they want their firms to survive. They must market themselves. Lawyer marketing involves promoting a law firm in a way that will attract new clients and keep [...]
Digital Marketing for Law Firms: What To Know & Consider
For years, lawyers have stuck to the traditional methods of marketing for their law firm: print ads, bus stop ads, billboards and even phone book ads. Although these channels may have worked in the [...]
Working With A Digital Marketing Agency
The world of online marketing can be extremely confusing, especially for business owners and entrepreneurs who are looking to grow their company. It seems like every other week, a new tool or platform emerges [...]
Google & Soulpepper Host Workshop For Local Businesses
We are excited to announce that we will be partnering with Google to host an exclusive workshop for Health and Legal Professionals on Wednesday, November 15th. Liz Austin, Senior Partner Manager at the Google [...]