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Google Launches new Free Shopping Listings
Google Shopping listings are now available for free! Once only featuring paid ads on its Shopping tab, the search giant has added free ‘organic’ listings in an effort to expand its stake in ecommerce. In [...]
Facebook Shops: a lifeline for social commerce
You can now shop on Facebook! The social media giant recently announced that it will be rolling out Facebook Shops across its Facebook and Instagram platforms in the US to allow businesses to create fully [...]
Preparing your eCommerce business for a post-COVID-19 boom
While the coronavirus may not entirely be in our rearview mirror, stay-at-home orders are slowly being lifted as we speak. The play button has been hit, and businesses around the world are starting to strategically [...]
How advertising during a crisis can preserve your brand
The COVID-19 pandemic has without a doubt changed the way we live our lives, from working-from-home to physical distancing to becoming sourdough connoisseurs in a short space of time. With lockdown restrictions slowly being eased [...]
The Coronavirus pandemic and your marketing plans: what happens now?
As we are all aware, our daily lives have been turned upside-down and sideways due to COVID-19. As terms like social distancing, home isolation and flattening the curve quickly become second-nature, all businesses are being [...]
The Benefits of Blogging for Businesses
For years, blogging has been viewed as a hobby where enthusiasts can share their opinions and thoughts on products and services, or document their lives and connect with others through online storytelling. However, as the [...]
How to use email marketing to drive organic traffic (SEO)
Did you know that more than half of the people who receive a marketing email will go on to click through to your site? That is why you should be thinking of ways to [...]
Are Influencers More Reliable Than Celebrities?
At the beginning of October 2018, Samsung dropped a very different type of online advertising. A video started spreading around social media of an unboxing of the new Samsung Galaxy Note 9. But what makes [...]
Lawyer Marketing: How to Build an Effective Content Marketing Strategy
In lawyer marketing, a conversion happens when a visitor to your lawyer website responds to a call-to-action. So, depending on the actions you want visitors to take, a conversion may happen when a user [...]
Why Should You Do Video Marketing?
Around 5 billion videos are viewed on YouTube every day, with almost 300 hours being uploaded every minute. With the growth of the video as another source of content is important that companies understand that [...]
Lawyer SEO: Site Migration Checklist
Site migration is a broad term that refers to any action that will result in a significant impact on a website’s visibility in the search engine. Usually, when someone speaks of site migration they [...]
Lawyer Marketing: Mobile-First Indexing and How It Will Affect Your Lawyer Website
For some time we heard it was coming and now it’s finally here—mobile-first indexing. But what exactly is mobile-first indexing and how will it affect the ranking of your lawyer website in the Google [...]
Lawyer Marketing: Using Google Search Console to Drive More Traffic to Your Lawyer Website
If your law firm is actively practising search engine optimization (SEO) and other aspects of lawyer marketing, you are doing so with the aim of getting more visitors to your lawyer website. Once you [...]
A New Type of Online Relationship
Can we all agree that when a sales assistant comes up to you in a store to ask if you need help it’s a little awkward? At least for me, because normally yes I do [...]
Lawyer Marketing: Improve Local SEO With Google My Business
Search engine optimization (SEO) is a process you can use as part of your lawyer marketing strategy to make your firm more visible online by achieving better rankings in Google’s organic (unpaid) search results. [...]
Lawyer Marketing and Google Analytics
When you employ a new online marketing strategy for your law firm, it is easy to become overwhelmed with all the analytic data there is to monitor. To avoid this, you will need to focus [...]
Lawyer Marketing: 4 Google Marketing Tools You Can Use to Your Benefit
When it comes to search engines, Google has always dominated market share. According to a market share report published in July 2018, 73.36% of internet searches were powered by Google. Baidu (which is popular [...]
Lawyer Marketing: Tips for Running Successful Lawyer PPC Campaigns
An online ad campaign is a series of advertisements that centre on a shared message with the goal of driving web traffic, encouraging customer engagement and increasing conversions. Pay-per-click (PPC) is one type of [...]