Upcoming Soulpepper Events
SEE OUR LATEST SOULPEPPER EVENTS ABOUT DIGITAL MARKETING & HOW IT CAN HELP YOU TO GROW YOUR BUSINESS.
Why Your Paid Ads Fail
Have you attempted to create an ad for Google, Facebook, Instagram, or LinkedIn, and it just didn’t bring the results you wanted? They say that making mistakes is the best way to learn… but [...]
LinkedIn Ads: All You Need to Know
If you’ve been reading this past month's blog posts, you would be pretty well versed in social media ad creation now. But LinkedIn is a little different. The wording and tone you should be [...]
How to Use Instagram for Your Business
At one point or another, we’ve all been guilty of finding ourselves scrolling through Instagram’s feed. With over one billion people using Instagram every month, it’s a no-brainer that this platform holds a lot [...]
Facebook Ads: 4 Tips for Creating the Best Ads
With an average of more than 1.45 billion active users per day, as well as very specific audience targeting functionalities, Facebook is noteworthy for being one of the best ad targeting sites. That is… [...]
How to Write an Effective Ad for Google
First things first: Google Ads are great if you know who you’re targeting. They are effective in getting and measuring leads and sales, but it does require ongoing investment. However, if you’re trying to [...]
Keywords that Convert to Paid Customers
Which of these searches do you think would have higher intent to convert to a lead? If you guessed the latter, you are correct. The likelihood of the person searching for “Vancouver [...]
5 Must Read Picks For Summer
Summer’s here and the living’s easy. Unless you’re an entrepreneur. While there’s little time to rest when you’re trying to change the world, here are 5 books that really inspired us. They are worth checking [...]
An American Dream Success Story
In this special Client Spotlight, soulpepper shares how one of our clients rose from humble beginnings to the iconic fashion brand it is today. […]
30 Life Hacks For Being Human
Everyone has their own take on how to be better or more successful. We’re no different. But instead of droning on endlessly about what could be done to change your life, we jotted down 30 [...]
The Lucky Seven – Rules & Tools For Shopping Feed Optimization
Last month we advised why you should prioritize Google Shopping in your digital marketing mix. This week we tapped humble Howard Tseng, our brilliant Paid Search Manager to give us his top tips to optimize [...]
The 100 Year Business Plan. And Other Inspirations From BLD.
On Thursday, soulpepper attended BLD (B Corp Leadership Development) conference, and came away more inspired than ever to change the world. With the theme of using business as a force for good in the world, [...]
Why Soulpepper Is Going To BLD. And Why You Should Too.
As environmental and social change champions, soulpepper believes in the B Corp mission of using business as a force for good. That’s why we’re excited to be part of the 2016 B Corp Leadership Development [...]
Google Shopping – What You Need To Know
Any ecommerce retailer who fails to make Google Shopping a priority is failing to take advantage of the single biggest vehicle of paid search growth. But while it’s easy enough to tick off all the [...]
Take The Soulpepper Challenge
We believe anyone can be a Soulpepper. But it takes some deep soul searching to figure out how to be the change you want to see in the world. And in your own life. [...]
How To Skyrocket Your E-Commerce Sales
Last week we focused on websites that generate leads as their primary purpose. This week we are focusing on a different type of website, with a specific driving metric: eCommerce sales. So hang on. This [...]
Digital Secrets Of Successful Lead Generation
If you aren’t selling a product online, the end goal of a website is to try and obtain contact information from a user. This allows you to follow up with them and perhaps sell them [...]
Our Top 10 Tips For A Killer Website
We’re often asked for what makes a “good” website. We always say the same thing: If it is meeting or exceeding your objectives it’s successful, if it’s not, it’s time to redesign. Easy for us [...]
Recognizing Your Own Fears In The Workplace
One area that is often overlooked in our drive to achieve, especially in an entrepreneurial structured company, is our very real fear and uncertainty in the workplace. We all have it. But it doesn’t have [...]