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SEE OUR LATEST SOULPEPPER EVENTS ABOUT DIGITAL MARKETING & HOW IT CAN HELP YOU TO GROW YOUR BUSINESS.
How to Write an Effective Ad on Instagram for Your Business
So, you’re considering advertising your services on Instagram? As there’s more than one billion monthly users on this social platform, it makes a lot of sense! Engagement numbers are higher in [...]
Write an Effective Ad on LinkedIn for Your Business
Your choice of advertising medium depends entirely on your target audience and where they spend their time. For some companies, Facebook advertising makes sense, for others’ LinkedIn is a no-brainer. Soulpepper [...]
How to Write an Effective Ad on Google for Your Business
With a limited amount of space given to ads on search engine results page it’s really important that you make your ads, and the real estate you do get, count. Similar [...]
How to Write an Effective Ad on Facebook for Your Business
There’s over 1.59 billion users logging in to Facebook to read the news, see the latest cat memes and chat with their friends daily. Once you’ve set up your own business [...]
How to Convert Leads into Customers
So you’ve read our previous blog posts and tried to create some marketing ads on your own. You were successful in targeting the right people with the right message (congrats!) and suddenly, leads start [...]
Marketing Mistakes Small Business Owners Make
With the constantly evolving digital marketing landscape, knowing where to best spend your resources can be a daunting task. Here at Soulpepper, we’re committed to helping small businesses thrive. Through helping hundreds of small [...]
Google Brings Out The Penguin 4.0
Not too long ago, Google launched a search ranking algorithm update that managed to fly very gracefully under the radar. Here’s what you need to know about it and how it will affect the way you [...]
Why Kindness Is Always The Answer
People always ask me why I’m so kind. More often than not, I will do something spontaneous for someone and they will sit there in awe wondering, “What have I done to deserve this?” [...]
Culture Shock – How To Avoid It When Your Company Is Growing Quickly
With any growing business, you’re bound to experience some growing pains here and there – that’s perfectly normal. However, some can be more difficult to deal with than others, especially when it involves something intangible [...]
Soulpepper Gives Thanks
As we approach the holiday season, and with Canadian Thanksgiving having just happened this week, here is a list of things (in no particular order) that we at soulpepper have to be thankful for on [...]
Winter Is Coming – Don’t Be Left Behind In Your E-Commerce This Holiday Season
The holidays are quickly approaching. That means it’s time for businesses everywhere to start thinking about their e-commerce. […]
Setting Yourself Up for SEO Success
SEO can be complicated, but it doesn’t have to be. With all the vague rules and regulations set by Google, it can be confusing to understand what and what not to do. Let us help [...]
Be The Absolute Best For The World
Bcorp’s Best for the World 2016 gathering was last week in UC Berkeley. Although we weren’t there to directly represent, we thought we’d do a little article on what we as soulpeppers do day in [...]
CEO Fred Magnanimi Shares His Secret For Crushing E-Commerce Revenues
How one of the fastest growing jewelry brands in the USA increased ecommerce revenues over 700% with Soulpepper. […]
Limitations Are A Lie
Let’s get something straight. All limitations that are within your control are self-imposed. While that may be brutal to hear, it’s true. Self-imposed limitations are the stories we tell ourselves why “we can’t”. These stories [...]
Drop Your Unsubscribe Rates And Watch Your Sales Skyrocket
We often recommend email marketing to clients who are looking to increase revenues because it’s an incredibly cost effective strategy considering the outstanding results it can yield. […]
A Brother’s Love – An Interview with CEO Fred Magnanimi of Luca + Danni
Fred Magnanimi is founder and CEO of Luca + Danni, one of the fastest growing jewelry brands in the United States. In May 2012, Fred’s younger brother Danny was diagnosed with cancer. Through that difficult [...]
Add Some ‘Pepper And See How Good Life Can Taste
Creating memorable brand names is something I’ve built a career on. But what’s even more important than a brand’s name, is what it stands for. That’s why I love soulpepper. Descriptive and lyrical, it immediately [...]