The higher you appear in the SERP, the more likely it is that someone will see your website organic listing. And when you rank for relevant keywords, the people searching are [...]

So, you’re considering advertising your services on Instagram? As there’s more than one billion monthly users on this social platform, it makes a lot of sense! Engagement numbers are higher in [...]

Your choice of advertising medium depends entirely on your target audience and where they spend their time. For some companies, Facebook advertising makes sense, for others’ LinkedIn is a no-brainer. Soulpepper [...]

With a limited amount of space given to ads on search engine results page it’s really important that you make your ads, and the real estate you do get, count. Similar [...]

There’s over 1.59 billion users logging in to Facebook to read the news, see the latest cat memes and chat with their friends daily. Once you’ve set up your own business [...]

So you’ve read our previous blog posts and tried to create some marketing ads on your own. You were successful in targeting the right people with the right message (congrats!) and suddenly, leads start [...]

With the constantly evolving digital marketing landscape, knowing where to best spend your resources can be a daunting task.  Here at Soulpepper, we’re committed to helping small businesses thrive. Through helping hundreds of small [...]

Have you attempted to create an ad for Google, Facebook, Instagram, or LinkedIn, and it just didn’t bring the results you wanted?  They say that making mistakes is the best way to learn… but [...]

If you’ve been reading this past month's blog posts, you would be pretty well versed in social media ad creation now. But LinkedIn is a little different. The wording and tone you should be [...]

At one point or another, we’ve all been guilty of finding ourselves scrolling through Instagram’s feed. With over one billion people using Instagram every month, it’s a no-brainer that this platform holds a lot [...]

With an average of more than 1.45 billion active users per day, as well as very specific audience targeting functionalities, Facebook is noteworthy for being one of the best ad targeting sites.   That is… [...]

First things first: Google Ads are great if you know who you’re targeting. They are effective in getting and measuring leads and sales, but it does require ongoing investment. However, if you’re trying to [...]

Which of these searches do you think would have higher intent to convert to a lead?  If you guessed the latter, you are correct. The likelihood of the person searching for “Vancouver [...]

This week’s blog post is a summary of an educational SEO Webinar led by Soulpepper’s Digital Marketing Director, Mahan. Mahan’s skills and qualifications have been built from working in the digital marketing industry [...]

If you’re a local business wanting to reach more people near you, then you’ve come to the right place. Utilizing “near me” searches can help your business appear before the eyes of your ideal [...]

Ahh yes, SEO, the hottest topic in the digital marketing world and the most thrown around acronym in terms of marketing jargon.   But what exactly is SEO?   SEO, also known as Search Engine [...]