Digital Secrets Of Successful Lead Generation
If you aren’t selling a product online, the end goal of a website is to try and obtain contact information from a user. This allows you to follow up with them and perhaps sell them [...]
Our Top 10 Tips For A Killer Website
We’re often asked for what makes a “good” website. We always say the same thing: If it is meeting or exceeding your objectives it’s successful, if it’s not, it’s time to redesign. Easy for us [...]
Our Top 10 Tips For Building A Killer PPC Campaign
PPC is our sweet spot. In fact we have improved every PPC campaign we have taken over. How do we do it? Well, for starters, soulpepper is home to some of the top PPC specialists [...]
How To Use SEO to Grow Sales – Not Just Traffic
Here’s the simple truth. All digital agencies offer SEO services. But despite what many claim, there are only a handful that truly understand SEO for E-commerce. That’s a huge distinction and what sets soulpepper apart. [...]
How To Make Analytics Work For You
Not everything that counts is counted. And not everything counted, counts. With Google Analytics there are 100,000 plus reports you can pull. So what are you counting? How are you choosing which reports to pull? And [...]
How to Move Your Website Without Losing All Your History
You had a website platform that carried you for years but now it can’t handle the size of your business. Just like you’d change offices because you need bigger space, you need to move to a [...]
3 Simple Rules of High Performing Teams
Anyone who has ever worked in a dysfunctional or toxic team environment knows how stomach turning it can be. Conversely, being part of a great team is euphoric. So how do you ensure your organization [...]
Tips, Tricks & Tools How to Make a Fortune on Amazon – Part 2
Last week I discussed some tips and tricks for running a successful Amazon campaign. Today I’m going to share with you the tools you need to make that happen. Anyone who is seriously thinking [...]
Tips, Tricks & Tools How to Make a Fortune on Amazon – Part 1
With the launch of Handmade at Amazon this week, we figured it’s high time we shared some insider strategies and tactics on what it takes to generate a 5-6 figure monthly income with the world’s [...]
How to Get Your Online Store Up and Running
What are some of the things a brick and mortar retailer needs to consider when starting an online store? Glad you asked. While much would depend on your sector and ecommerce goals, there are lots [...]
VancityBuzz Features soulpepper Entrepreneur, Sean Jimenez
Want to find out more about the entrepreneur who put the soul in soulpepper? Check out the latest interview from Vancity Buzz where Sean Jimenez talks about social impact, giving back and the personal challenges [...]
It’s Quick and Free and Will Drive More Visitors to Your Website. Guaranteed.
You’ve just launched your shiny new website. You spent months developing the design. Your content is killer. Images sublime. In short, it’s perfect. So why aren’t more people visiting, referring and buying from you? [...]
How To Become An Email Marketing Magician – Part 3
We’ve saved the best for last! In this final instalment, Katherine Field shares her top tactics to create a successful email marketing program that will consistently exceed your expectations every time. From catchy subject lines [...]
How To Become An Email Marketing Magician – Part 2
Last week, soulpepper’s own Katherine Field introduced you to the fundamentals of effective email marketing, beginning with how to choose your Email Service Provider and configuring it to address your particular needs. In Part 2, [...]
How To Become An Email Marketing Magician – Part 1
Establishing an effective email marketing campaign is a reliable way to quickly drive more people to your site and more dollars to your triple bottom line. In the first of a three part series on [...]
The Key Player Every E-Commerce Company Needs, but Doesn’t Have
If you were to rank the Top 10 ecommerce positions, we bet nowhere on that list would you find a Retention Manager. And that means you are losing opportunities to significantly increase revenues. […]
Online Strategies for CEO’s: Increasing Website Conversions
Today’s soulpepper CEO strategy topic should be the number one concern for any ecommerce business: Increasing conversions. Let’s assume people are already on your website. So it’s not about driving traffic anymore. It’s about converting [...]
The Real Cost of Buying Followers
You’ve probably seen the ads or been spammed on your Facebook business page: “BUY LIKES/FOLLOWERS – 10,000 for $5” And they’re not lying. Thousands of likes or followers will be delivered overnight. Guaranteed. An impressive [...]
The Top 4 Mistakes of Digital Strategy (and How Not to Make Them)
What’s the secret to a great digital strategy? Start with a great human strategy. In this article from the Harvard Business Review, Umair Haque, one of the world’s most influential management thinkers shares the painful truth [...]
Hey! We’re Soulpepper!
Hey! We’re soulpepper. We level the playing field for companies who are up to something good. Yesterday we were digital marketing experts doing amazing work with amazing brands. Today we’re digital marketing experts doing more [...]