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Search Engine Optimization: Backlink Strategies
Search engine optimization is a technical area of marketing with a lot of moving parts. If you want your website to perform well in organic search (i.e. be discovered by potential customers googling relevant services [...]
Search Engine Optimization: Local SEO and Google My Business
If your business has a brick-and-mortar location, you should be reaching a local audience online. Perhaps not all of your customers live in the direct neighborhood of your storefront, but a lot of them are [...]
What Digital Marketing Agencies Can Do for Small and Medium Businesses
Have you ever considered hiring a marketing agency to take your business to the next level? Over the past years, digital marketing has become a pivotal channel for companies from all industries to generate more [...]
Search Engine Optimization: Content Strategy
Welcome back to another installment of our SEO Essentials series! This week, we will be covering another important area of search engine optimization - content strategy. The content you publish to your website and blog [...]
Tips for Website Development on a Budget
A good website can help you capture leads and grow your business. But to smaller companies that are just starting out and have to watch their expenses, building a new website may seem like an [...]
Search Engine Optimization: Keyword Research and Competitive Analysis
Welcome back to our SEO Essentials series. This week, we’re going to tackle keyword research and competitive analysis, two important elements of any successful search engine optimization strategy. Last week, we talked about how a [...]
Search Engine Optimization: Content Strategy
Welcome back to another installment of our SEO Essentials series! This week, we will be covering another important area of search engine optimization - content strategy. The content you publish to your website and blog [...]
Tips for Website Development on a Budget
A good website can help you capture leads and grow your business. But to smaller companies that are just starting out and have to watch their expenses, building a new website may seem like an [...]
Search Engine Optimization: Keyword Research and Competitive Analysis
Welcome back to our SEO Essentials series. This week, we’re going to tackle keyword research and competitive analysis, two important elements of any successful search engine optimization strategy. Last week, we talked about how a [...]
Search Engine Optimization: SEO Setup Checklist
If you’re interested in search engine optimization but don’t know where to start, this series is for you. Over the next few weeks, we will be publishing articles covering a range of SEO-related topics. Our [...]
How to Recover Lost Organic Traffic Through Keyword Analysis
Has your organic website traffic gone down recently? It likely means that your pages rank lower in Google search results than they did before. Continue reading to find out how to: find the keywords that [...]
How to Tell if You Need a Website Update
In today’s ever-changing digital landscape, having an informative, aesthetically pleasing, mobile-friendly, and professionally designed website is an absolute must. For brands and online stores, having a website that educates potential customers about the products and [...]
3 Tips to Improve Your Website Structure
Marketing gurus agree that a good site structure is important for reaching your full online potential. A well-structured website can help your visitors easily find the information they need. It can also help you rank [...]
The Benefits of Testimonials and Business Reviews (and How to Ask for Them)
Every business, regardless of the industry it operates in, needs a client acquisition strategy. And while there are countless ways of attracting new customers, the one we’re going to discuss today is particularly effective and [...]
Help Customers Reconnect With Your Business (With Google’s Help)
With new search listing options on your Google My Business profile, Google is adding more ways for businesses to highlight how they're catering to changing customer needs and behaviours as a result of COVID-19. These [...]
Optimize Your Website For Mobile Users
Thanks to the increased focus on online platforms and digital solutions during the ongoing coronavirus pandemic, having an innovative, engaging website has never been more critical for businesses of all sizes. The buck doesn’t stop [...]
7 Reasons To Translate Your Website
Picture this: your business has invested in a sleek and professional website that sees multiple leads and clients banging on your door regularly, but have you ever wondered if it's enough to offer your services [...]
SEO Misconceptions To Leave Behind
Search engine optimization (SEO) is a constantly evolving beast. The intricacies of SEO tend to create many misconceptions and myths that can throw many law firms off the truth. Today’s blog seeks to dispel these [...]