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Local SEO for Law Firms: Own the Map Pack | Soulpepper
Most people looking for a lawyer never scroll past the first three map results. Here's what actually decides who's in them. Search behaviour for legal help is overwhelmingly local. Roughly 72% of people who [...]
Scaling a Mid-Market Brand: Growth Marketing Past Product-Market Fit
Finding product-market fit gets a brand to the starting line. Here's what growth marketing actually looks like once you're past it and trying to scale. Product-market fit is talked about like a finish line. You [...]
When Someone Searches for a Lawyer, Does Your Firm Show Up?
When Someone Searches for a Lawyer, Does Your Firm Show Up? Somebody needs a lawyer. Maybe it's a car accident, a lease dispute, a divorce they've been putting off for months. Customers don't always call [...]
Marketing for Professional Services: From Referrals to a Predictable Pipeline
Most professional services firms are built on referrals, and that is not a bad thing. The problem is that referrals alone leave your growth at the mercy of other people's timing. When you need work [...]
E-commerce SEO: How to Get Found When Shoppers Are Searching
There's a moment in every online purchase that decides who gets the sale. Someone types what they want into Google, and they're ready to buy. Whoever shows up in that moment wins. That's what e-commerce [...]
Is AI Sending Your Customers to a Competitor? Two Questions Every Owner Should Ask
A few years ago, a new customer found you by typing into Google and scrolling. Today a lot of them skip that entirely. They open ChatGPT or Gemini, ask a plain question, and take the [...]
Marketing for Professional Services: From Referrals to a Predictable Pipeline
Most professional services firms are built on referrals, and that is not a bad thing. The problem is that referrals alone leave your growth at the mercy of other people's timing. When you need work [...]
E-commerce SEO: How to Get Found When Shoppers Are Searching
There's a moment in every online purchase that decides who gets the sale. Someone types what they want into Google, and they're ready to buy. Whoever shows up in that moment wins. That's what e-commerce [...]
Is AI Sending Your Customers to a Competitor? Two Questions Every Owner Should Ask
A few years ago, a new customer found you by typing into Google and scrolling. Today a lot of them skip that entirely. They open ChatGPT or Gemini, ask a plain question, and take the [...]
Advanced Tips to Increase Your Business’s Online Visibility
No more Grandpa strategies! If you want your business to grow, you have to increase your online visibility. At Soulpepper, we’ve been where you are— exploring the digital universe and striving to attract more clients [...]
Lead Generation Guide for Businesses
Picture this: potential customers are knocking on your virtual door, eager to learn more about what you offer. Sounds like a dream, right? Well, it’s not just wishful thinking. Our Ultimate Guide to Lead Generation [...]
Search Engine Optimization: Local SEO and Google My Business
If your business has a brick-and-mortar location, you should be reaching a local audience online. Perhaps not all of your customers live in the direct neighborhood of your storefront, but a lot of them are [...]
2024 Email Marketing Trends for Local Businesses
Have you tried email marketing as a sales strategy for your business? If not, we strongly recommend you to use it. It is still one of the most effective strategies for local businesses looking to [...]
Search Engine Optimization: Backlink Strategies
Search engine optimization is a technical area of marketing with a lot of moving parts. If you want your website to perform well in organic search (i.e. be discovered by potential customers googling relevant services [...]
What Digital Marketing Agencies Can Do for Small and Medium Businesses
Have you ever considered hiring a marketing agency to take your business to the next level? Over the past years, digital marketing has become a pivotal channel for companies from all industries to generate more [...]
Search Engine Optimization: Content Strategy
Welcome back to another installment of our SEO Essentials series! This week, we will be covering another important area of search engine optimization - content strategy. The content you publish to your website and blog [...]
Tips for Website Development on a Budget
A good website can help you capture leads and grow your business. But to smaller companies that are just starting out and have to watch their expenses, building a new website may seem like an [...]
Search Engine Optimization: Keyword Research and Competitive Analysis
Welcome back to our SEO Essentials series. This week, we’re going to tackle keyword research and competitive analysis, two important elements of any successful search engine optimization strategy. Last week, we talked about how a [...]