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Optimize Your Website For Mobile Users
Thanks to the increased focus on online platforms and digital solutions during the ongoing coronavirus pandemic, having an innovative, engaging website has never been more critical for businesses of all sizes. The buck doesn’t stop [...]
7 Reasons To Translate Your Website
Picture this: your business has invested in a sleek and professional website that sees multiple leads and clients banging on your door regularly, but have you ever wondered if it's enough to offer your services [...]
SEO Misconceptions To Leave Behind
Search engine optimization (SEO) is a constantly evolving beast. The intricacies of SEO tend to create many misconceptions and myths that can throw many law firms off the truth. Today’s blog seeks to dispel these [...]
Grow Your Small Business Using Social Media
Do you have limited resources for social media marketing? Not sure what to post or when? Before you panic or give up on the benefits of social media marketing, we’ve compiled a short overview of [...]
Does Your Website Need An Upgrade?
In today’s ever-changing digital landscape, having an aesthetically pleasing, responsive and professionally designed website is an absolute must. For many businesses, having a website that sets the tone for your brand and educates potential clients [...]
10 Of The Best Social Media Tips
Social media is an excellent way to connect with your audience on a daily basis. Think of all the different platforms you’re on as living, breathing mini-websites that continuously position your business as current and [...]
The Coronavirus pandemic and your marketing plans: what happens now?
As we are all aware, our daily lives have been turned upside-down and sideways due to COVID-19. As terms like social distancing, home isolation and flattening the curve quickly become second-nature, all businesses are being [...]
The Benefits of Blogging for Businesses
For years, blogging has been viewed as a hobby where enthusiasts can share their opinions and thoughts on products and services, or document their lives and connect with others through online storytelling. However, as the [...]
Why local businesses need a website more than ever in 2020
Why local businesses need a website more than ever in 2020 Want to avoid losing great business opportunities in 2020? Get a website. Now! Living in the digital world, a website is now a [...]
Top 5 marketing tips for local businesses
If you have a local business, it’s important to engage in digital marketing that will attract more local clients. Keeping it simple in your approach to targeting and interacting with customers in your local area [...]
Online marketing tools small businesses need to use
Did you know that there are approximately one million registered small businesses across Canada? With a number like this, small businesses and solopreneurs everywhere are looking for new and creative ways to get ahead of [...]
How You Can Optimize Your Company’s Website
The higher you appear in the SERP, the more likely it is that someone will see your website organic listing. And when you rank for relevant keywords, the people searching are [...]
How to Write an Effective Ad on Instagram for Your Business
So, you’re considering advertising your services on Instagram? As there’s more than one billion monthly users on this social platform, it makes a lot of sense! Engagement numbers are higher in [...]
Write an Effective Ad on LinkedIn for Your Business
Your choice of advertising medium depends entirely on your target audience and where they spend their time. For some companies, Facebook advertising makes sense, for others’ LinkedIn is a no-brainer. Soulpepper [...]
How to Write an Effective Ad on Google for Your Business
With a limited amount of space given to ads on search engine results page it’s really important that you make your ads, and the real estate you do get, count. Similar [...]
How to Write an Effective Ad on Facebook for Your Business
There’s over 1.59 billion users logging in to Facebook to read the news, see the latest cat memes and chat with their friends daily. Once you’ve set up your own business [...]
How to Convert Leads into Customers
So you’ve read our previous blog posts and tried to create some marketing ads on your own. You were successful in targeting the right people with the right message (congrats!) and suddenly, leads start [...]
Marketing Mistakes Small Business Owners Make
With the constantly evolving digital marketing landscape, knowing where to best spend your resources can be a daunting task. Here at Soulpepper, we’re committed to helping small businesses thrive. Through helping hundreds of small [...]