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Search Engine Optimization: Content Strategy
Welcome back to another installment of our SEO Essentials series! This week, we will be covering another important area of search engine optimization - content strategy. The content you publish to your website and blog [...]
Tips for Website Development on a Budget
A good website can help you capture leads and grow your business. But to smaller companies that are just starting out and have to watch their expenses, building a new website may seem like an [...]
Search Engine Optimization: Keyword Research and Competitive Analysis
Welcome back to our SEO Essentials series. This week, we’re going to tackle keyword research and competitive analysis, two important elements of any successful search engine optimization strategy. Last week, we talked about how a [...]
Search Engine Optimization: SEO Setup Checklist
If you’re interested in search engine optimization but don’t know where to start, this series is for you. Over the next few weeks, we will be publishing articles covering a range of SEO-related topics. Our [...]
How to Recover Lost Organic Traffic Through Keyword Analysis
Has your organic website traffic gone down recently? It likely means that your pages rank lower in Google search results than they did before. Continue reading to find out how to: find the keywords that [...]
How to Tell if You Need a Website Update
In today’s ever-changing digital landscape, having an informative, aesthetically pleasing, mobile-friendly, and professionally designed website is an absolute must. For brands and online stores, having a website that educates potential customers about the products and [...]
6 Website Analytics Every Business Needs To Track
Data and analytics must be the foundation of your website’s success! Aesthetics aside, truly knowing how your website functions and is contributing to your business goals really should be a marketing priority. Doing a regular [...]
Why Can’t I See My Ads When I Search For Them?
We’ve all been there. You invest in paid ads then immediately search for them to see your investment at work. But alas, you can’t see them anywhere. This is quite alarming. What could’ve gone wrong? [...]
Does Your Digital Marketing Strategy Need A Makeover?
Are your marketing campaigns falling flat? Not seeing the results you’re after? If you’re looking for a sign that your digital marketing could use a makeover, then you’re in the right place! While determining whether [...]
Key Benefits of Digital Marketing Automation
Marketing automation tools provide business growth benefits that marketing professionals and businesses across industries could only dream of many years ago. But in the digital marketing era we’re in, these tools are nothing short of [...]
5 Google My Business Changes To Make Right Now
Its no secret, times have changed. The last four months have shown us that life and business as we knew it at the beginning of the year may never go back to the exact way [...]
Google Launches new Free Shopping Listings
Google Shopping listings are now available for free! Once only featuring paid ads on its Shopping tab, the search giant has added free ‘organic’ listings in an effort to expand its stake in ecommerce. In [...]
Facebook Shops: a lifeline for social commerce
You can now shop on Facebook! The social media giant recently announced that it will be rolling out Facebook Shops across its Facebook and Instagram platforms in the US to allow businesses to create fully [...]
Preparing your eCommerce business for a post-COVID-19 boom
While the coronavirus may not entirely be in our rearview mirror, stay-at-home orders are slowly being lifted as we speak. The play button has been hit, and businesses around the world are starting to strategically [...]
How advertising during a crisis can preserve your brand
The COVID-19 pandemic has without a doubt changed the way we live our lives, from working-from-home to physical distancing to becoming sourdough connoisseurs in a short space of time. With lockdown restrictions slowly being eased [...]
The Coronavirus pandemic and your marketing plans: what happens now?
As we are all aware, our daily lives have been turned upside-down and sideways due to COVID-19. As terms like social distancing, home isolation and flattening the curve quickly become second-nature, all businesses are being [...]
The Benefits of Blogging for Businesses
For years, blogging has been viewed as a hobby where enthusiasts can share their opinions and thoughts on products and services, or document their lives and connect with others through online storytelling. However, as the [...]
Why local businesses need a website more than ever in 2020
Why local businesses need a website more than ever in 2020 Want to avoid losing great business opportunities in 2020? Get a website. Now! Living in the digital world, a website is now a [...]