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SEE OUR LATEST SOULPEPPER EVENTS ABOUT DIGITAL MARKETING & HOW IT CAN HELP YOU TO GROW YOUR BUSINESS.
6 Website Analytics Every Business Needs To Track
Data and analytics must be the foundation of your website’s success! Aesthetics aside, truly knowing how your website functions and is contributing to your business goals really should be a marketing priority. Doing a regular [...]
Why Can’t I See My Ads When I Search For Them?
We’ve all been there. You invest in paid ads then immediately search for them to see your investment at work. But alas, you can’t see them anywhere. This is quite alarming. What could’ve gone wrong? [...]
Does Your Digital Marketing Strategy Need A Makeover?
Are your marketing campaigns falling flat? Not seeing the results you’re after? If you’re looking for a sign that your digital marketing could use a makeover, then you’re in the right place! While determining whether [...]
Key Benefits of Digital Marketing Automation
Marketing automation tools provide business growth benefits that marketing professionals and businesses across industries could only dream of many years ago. But in the digital marketing era we’re in, these tools are nothing short of [...]
5 Google My Business Changes To Make Right Now
Its no secret, times have changed. The last four months have shown us that life and business as we knew it at the beginning of the year may never go back to the exact way [...]
Google Launches new Free Shopping Listings
Google Shopping listings are now available for free! Once only featuring paid ads on its Shopping tab, the search giant has added free ‘organic’ listings in an effort to expand its stake in ecommerce. In [...]
Why Your Paid Ads Fail
Have you attempted to create an ad for Google, Facebook, Instagram, or LinkedIn, and it just didn’t bring the results you wanted? They say that making mistakes is the best way to learn… but [...]
LinkedIn Ads: All You Need to Know
If you’ve been reading this past month's blog posts, you would be pretty well versed in social media ad creation now. But LinkedIn is a little different. The wording and tone you should be [...]
How to Use Instagram for Your Business
At one point or another, we’ve all been guilty of finding ourselves scrolling through Instagram’s feed. With over one billion people using Instagram every month, it’s a no-brainer that this platform holds a lot [...]
Facebook Ads: 4 Tips for Creating the Best Ads
With an average of more than 1.45 billion active users per day, as well as very specific audience targeting functionalities, Facebook is noteworthy for being one of the best ad targeting sites. That is… [...]
How to Write an Effective Ad for Google
First things first: Google Ads are great if you know who you’re targeting. They are effective in getting and measuring leads and sales, but it does require ongoing investment. However, if you’re trying to [...]
Keywords that Convert to Paid Customers
Which of these searches do you think would have higher intent to convert to a lead? If you guessed the latter, you are correct. The likelihood of the person searching for “Vancouver [...]
The Ultimate Beginner’s Guide to Understanding SEO
This week’s blog post is a summary of an educational SEO Webinar led by Soulpepper’s Digital Marketing Director, Mahan. Mahan’s skills and qualifications have been built from working in the digital marketing industry [...]
How to Utilize “Near Me” Searches to Improve Your Business
If you’re a local business wanting to reach more people near you, then you’ve come to the right place. Utilizing “near me” searches can help your business appear before the eyes of your ideal [...]
What is SEO & How It Can Help Improve Your Business
Ahh yes, SEO, the hottest topic in the digital marketing world and the most thrown around acronym in terms of marketing jargon. But what exactly is SEO? SEO, also known as Search Engine [...]
Are you ready for Cyber Monday?
The most exciting season for e-commerce is upon us, holiday shopping. This the time where families get together to be grateful for the things that have happened in their lives in the past yeat. But [...]
Lawyer SEO: A Social Media Marketing Guide for Your Law Firm
Law firms looking for ways to get more high-quality traffic to their lawyer websites should consider lawyer marketing on social media. Social media marketing can provide law firms with a great opportunity to connect [...]
How to use email marketing to drive organic traffic (SEO)
Did you know that more than half of the people who receive a marketing email will go on to click through to your site? That is why you should be thinking of ways to [...]