Upcoming Soulpepper Events
SEE OUR LATEST SOULPEPPER EVENTS ABOUT DIGITAL MARKETING & HOW IT CAN HELP YOU TO GROW YOUR BUSINESS.
3 Tips to Improve Your Website Structure
Marketing gurus agree that a good site structure is important for reaching your full online potential. A well-structured website can help your visitors easily find the information they need. It can also help you rank [...]
The Benefits of Testimonials and Business Reviews (and How to Ask for Them)
Every business, regardless of the industry it operates in, needs a client acquisition strategy. And while there are countless ways of attracting new customers, the one we’re going to discuss today is particularly effective and [...]
Help Customers Reconnect With Your Business (With Google’s Help)
With new search listing options on your Google My Business profile, Google is adding more ways for businesses to highlight how they're catering to changing customer needs and behaviours as a result of COVID-19. These [...]
Optimize Your Website For Mobile Users
Thanks to the increased focus on online platforms and digital solutions during the ongoing coronavirus pandemic, having an innovative, engaging website has never been more critical for businesses of all sizes. The buck doesn’t stop [...]
7 Reasons To Translate Your Website
Picture this: your business has invested in a sleek and professional website that sees multiple leads and clients banging on your door regularly, but have you ever wondered if it's enough to offer your services [...]
SEO Misconceptions To Leave Behind
Search engine optimization (SEO) is a constantly evolving beast. The intricacies of SEO tend to create many misconceptions and myths that can throw many law firms off the truth. Today’s blog seeks to dispel these [...]
Top 5 marketing tips for local businesses
If you have a local business, it’s important to engage in digital marketing that will attract more local clients. Keeping it simple in your approach to targeting and interacting with customers in your local area [...]
Online marketing tools small businesses need to use
Did you know that there are approximately one million registered small businesses across Canada? With a number like this, small businesses and solopreneurs everywhere are looking for new and creative ways to get ahead of [...]
How You Can Optimize Your Company’s Website
The higher you appear in the SERP, the more likely it is that someone will see your website organic listing. And when you rank for relevant keywords, the people searching are [...]
How to Write an Effective Ad on Instagram for Your Business
So, you’re considering advertising your services on Instagram? As there’s more than one billion monthly users on this social platform, it makes a lot of sense! Engagement numbers are higher in [...]
Write an Effective Ad on LinkedIn for Your Business
Your choice of advertising medium depends entirely on your target audience and where they spend their time. For some companies, Facebook advertising makes sense, for others’ LinkedIn is a no-brainer. Soulpepper [...]
How to Write an Effective Ad on Google for Your Business
With a limited amount of space given to ads on search engine results page it’s really important that you make your ads, and the real estate you do get, count. Similar [...]
How to Write an Effective Ad on Facebook for Your Business
There’s over 1.59 billion users logging in to Facebook to read the news, see the latest cat memes and chat with their friends daily. Once you’ve set up your own business [...]
How to Convert Leads into Customers
So you’ve read our previous blog posts and tried to create some marketing ads on your own. You were successful in targeting the right people with the right message (congrats!) and suddenly, leads start [...]
Marketing Mistakes Small Business Owners Make
With the constantly evolving digital marketing landscape, knowing where to best spend your resources can be a daunting task. Here at Soulpepper, we’re committed to helping small businesses thrive. Through helping hundreds of small [...]
Why Your Paid Ads Fail
Have you attempted to create an ad for Google, Facebook, Instagram, or LinkedIn, and it just didn’t bring the results you wanted? They say that making mistakes is the best way to learn… but [...]
LinkedIn Ads: All You Need to Know
If you’ve been reading this past month's blog posts, you would be pretty well versed in social media ad creation now. But LinkedIn is a little different. The wording and tone you should be [...]
How to Use Instagram for Your Business
At one point or another, we’ve all been guilty of finding ourselves scrolling through Instagram’s feed. With over one billion people using Instagram every month, it’s a no-brainer that this platform holds a lot [...]