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Key Benefits of Digital Marketing Automation
Marketing automation tools provide business growth benefits that marketing professionals and businesses across industries could only dream of many years ago. But in the digital marketing era we’re in, these tools are nothing short of [...]
5 Google My Business Changes To Make Right Now
Its no secret, times have changed. The last four months have shown us that life and business as we knew it at the beginning of the year may never go back to the exact way [...]
Google Launches new Free Shopping Listings
Google Shopping listings are now available for free! Once only featuring paid ads on its Shopping tab, the search giant has added free ‘organic’ listings in an effort to expand its stake in ecommerce. In [...]
Facebook Shops: a lifeline for social commerce
You can now shop on Facebook! The social media giant recently announced that it will be rolling out Facebook Shops across its Facebook and Instagram platforms in the US to allow businesses to create fully [...]
Preparing your eCommerce business for a post-COVID-19 boom
While the coronavirus may not entirely be in our rearview mirror, stay-at-home orders are slowly being lifted as we speak. The play button has been hit, and businesses around the world are starting to strategically [...]
How advertising during a crisis can preserve your brand
The COVID-19 pandemic has without a doubt changed the way we live our lives, from working-from-home to physical distancing to becoming sourdough connoisseurs in a short space of time. With lockdown restrictions slowly being eased [...]
Lawyer SEO: Site Migration Checklist
Site migration is a broad term that refers to any action that will result in a significant impact on a website’s visibility in the search engine. Usually, when someone speaks of site migration they [...]
Lawyer Marketing: Mobile-First Indexing and How It Will Affect Your Lawyer Website
For some time we heard it was coming and now it’s finally here—mobile-first indexing. But what exactly is mobile-first indexing and how will it affect the ranking of your lawyer website in the Google [...]
Lawyer Marketing: Using Google Search Console to Drive More Traffic to Your Lawyer Website
If your law firm is actively practising search engine optimization (SEO) and other aspects of lawyer marketing, you are doing so with the aim of getting more visitors to your lawyer website. Once you [...]
A New Type of Online Relationship
Can we all agree that when a sales assistant comes up to you in a store to ask if you need help it’s a little awkward? At least for me, because normally yes I do [...]
Lawyer Marketing: Improve Local SEO With Google My Business
Search engine optimization (SEO) is a process you can use as part of your lawyer marketing strategy to make your firm more visible online by achieving better rankings in Google’s organic (unpaid) search results. [...]
Lawyer Marketing and Google Analytics
When you employ a new online marketing strategy for your law firm, it is easy to become overwhelmed with all the analytic data there is to monitor. To avoid this, you will need to focus [...]
Lawyer Marketing: 4 Google Marketing Tools You Can Use to Your Benefit
When it comes to search engines, Google has always dominated market share. According to a market share report published in July 2018, 73.36% of internet searches were powered by Google. Baidu (which is popular [...]
Lawyer Marketing: Tips for Running Successful Lawyer PPC Campaigns
An online ad campaign is a series of advertisements that centre on a shared message with the goal of driving web traffic, encouraging customer engagement and increasing conversions. Pay-per-click (PPC) is one type of [...]
Lawyer Website: SEO Friendly Website Design
Almost all online experiences start with an online search. Therefore, if you are not practising search engine optimization (SEO) your lawyer website won’t get the traffic you need. Search engine optimization is the process [...]
Lawyer Marketing: How to increase your visibility online
Lawyer marketing is the practice of promoting your legal services to gain more clients. Because people depend on the internet to answer questions and inform their decisions, law firms must use online lawyer marketing [...]
Tips for Successful Online Lawyer Marketing
Just about everyone uses the internet to answer questions and inform their actions. That is why law firms now understand that online marketing is so important for promoting their services. If you are struggling [...]
Law Firm SEO: Must-Know Tactics For Law Firms
Research has shown that 96% of people who need legal advice turn to a search engine. That is why attorney SEO is no longer an option for law firms; it is a must if [...]