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SEE OUR LATEST SOULPEPPER EVENTS ABOUT DIGITAL MARKETING & HOW IT CAN HELP YOU TO GROW YOUR BUSINESS.
How to Write an Effective Ad on Instagram for Your Business
So, you’re considering advertising your services on Instagram? As there’s more than one billion monthly users on this social platform, it makes a lot of sense! Engagement numbers are higher in [...]
Write an Effective Ad on LinkedIn for Your Business
Your choice of advertising medium depends entirely on your target audience and where they spend their time. For some companies, Facebook advertising makes sense, for others’ LinkedIn is a no-brainer. Soulpepper [...]
How to Write an Effective Ad on Google for Your Business
With a limited amount of space given to ads on search engine results page it’s really important that you make your ads, and the real estate you do get, count. Similar [...]
How to Write an Effective Ad on Facebook for Your Business
There’s over 1.59 billion users logging in to Facebook to read the news, see the latest cat memes and chat with their friends daily. Once you’ve set up your own business [...]
How to Convert Leads into Customers
So you’ve read our previous blog posts and tried to create some marketing ads on your own. You were successful in targeting the right people with the right message (congrats!) and suddenly, leads start [...]
Marketing Mistakes Small Business Owners Make
With the constantly evolving digital marketing landscape, knowing where to best spend your resources can be a daunting task. Here at Soulpepper, we’re committed to helping small businesses thrive. Through helping hundreds of small [...]
Soulpepper Makes Canadian Business STARTUP 50 List
Earlier this month, Soulpepper was announced to be ranked one of Canada’s top 50 fastest-growing companies! Celebrating the best-and-brightest of Canada’s young startup and entrepreneurial companies, the STARTUP 50 Contest serves as companion [...]
New Partnership for Apple and Google
As of this week, Apple is switching its default search provider from Bing to Google for Siri, Search on iOS and Spotlight on Mac. This means that for any web search conducted on either platform, [...]
Getting On Your Designer’s Good Side
When it comes to design, it’s a touchy-feely thing that’s often subjective to the eyes of the beholder (or in our case – our clients). At times it becomes an endless back and forth struggles [...]
Proven Tips For Successful Influencer Marketing
In the age of social media, influencer marketing is becoming more and more prominent. Before we get into how you can take advantage of it, let’s talk about what it is. […]
Making The Most Of Pinterest
For all of those businesses on Pinterest, you know how important it can be to your bottom line. That’s why feed optimization is important if you want to maximize your visibility in Pinterest search. Here [...]
Getting in the Holiday Spirit – It’s About More Than What You Get
During the holiday season, it’s easy to get caught up in the craze of “what am I going to get?” Kids will often make a fuss about getting the latest greatest toys, and adults will start [...]
Google Brings Out The Penguin 4.0
Not too long ago, Google launched a search ranking algorithm update that managed to fly very gracefully under the radar. Here’s what you need to know about it and how it will affect the way you [...]
Why Kindness Is Always The Answer
People always ask me why I’m so kind. More often than not, I will do something spontaneous for someone and they will sit there in awe wondering, “What have I done to deserve this?” [...]
Culture Shock – How To Avoid It When Your Company Is Growing Quickly
With any growing business, you’re bound to experience some growing pains here and there – that’s perfectly normal. However, some can be more difficult to deal with than others, especially when it involves something intangible [...]
Soulpepper Gives Thanks
As we approach the holiday season, and with Canadian Thanksgiving having just happened this week, here is a list of things (in no particular order) that we at soulpepper have to be thankful for on [...]
Winter Is Coming – Don’t Be Left Behind In Your E-Commerce This Holiday Season
The holidays are quickly approaching. That means it’s time for businesses everywhere to start thinking about their e-commerce. […]
Setting Yourself Up for SEO Success
SEO can be complicated, but it doesn’t have to be. With all the vague rules and regulations set by Google, it can be confusing to understand what and what not to do. Let us help [...]