If your business has a brick-and-mortar location, you should be reaching a local audience online. Perhaps not all of your customers live in the direct neighborhood of your storefront, but a lot of them are [...]
Search engine optimization is a technical area of marketing with a lot of moving parts. If you want your website to perform well in organic search (i.e. be discovered by potential customers googling relevant services [...]
Have you ever considered hiring a marketing agency to take your business to the next level? Over the past years, digital marketing has become a pivotal channel for companies from all industries to generate more [...]
Welcome back to another installment of our SEO Essentials series! This week, we will be covering another important area of search engine optimization - content strategy. The content you publish to your website and blog [...]
A good website can help you capture leads and grow your business. But to smaller companies that are just starting out and have to watch their expenses, building a new website may seem like an [...]
Welcome back to our SEO Essentials series. This week, we’re going to tackle keyword research and competitive analysis, two important elements of any successful search engine optimization strategy. Last week, we talked about how a [...]
If you’re interested in search engine optimization but don’t know where to start, this series is for you. Over the next few weeks, we will be publishing articles covering a range of SEO-related topics. Our [...]
Has your organic website traffic gone down recently? It likely means that your pages rank lower in Google search results than they did before. Continue reading to find out how to: find the keywords that [...]
In today’s ever-changing digital landscape, having an informative, aesthetically pleasing, mobile-friendly, and professionally designed website is an absolute must. For brands and online stores, having a website that educates potential customers about the products and [...]
Marketing gurus agree that a good site structure is important for reaching your full online potential. A well-structured website can help your visitors easily find the information they need. It can also help you rank [...]
Every business, regardless of the industry it operates in, needs a client acquisition strategy. And while there are countless ways of attracting new customers, the one we’re going to discuss today is particularly effective and [...]
With new search listing options on your Google My Business profile, Google is adding more ways for businesses to highlight how they're catering to changing customer needs and behaviours as a result of COVID-19. These [...]
Thanks to the increased focus on online platforms and digital solutions during the ongoing coronavirus pandemic, having an innovative, engaging website has never been more critical for businesses of all sizes. The buck doesn’t stop [...]
Picture this: your business has invested in a sleek and professional website that sees multiple leads and clients banging on your door regularly, but have you ever wondered if it's enough to offer your services [...]
Search engine optimization (SEO) is a constantly evolving beast. The intricacies of SEO tend to create many misconceptions and myths that can throw many law firms off the truth. Today’s blog seeks to dispel these [...]
Do you have limited resources for social media marketing? Not sure what to post or when? Before you panic or give up on the benefits of social media marketing, we’ve compiled a short overview of [...]
In today’s ever-changing digital landscape, having an aesthetically pleasing, responsive and professionally designed website is an absolute must. For many businesses, having a website that sets the tone for your brand and educates potential clients [...]
Social media is an excellent way to connect with your audience on a daily basis. Think of all the different platforms you’re on as living, breathing mini-websites that continuously position your business as current and [...]
Data and analytics must be the foundation of your website’s success! Aesthetics aside, truly knowing how your website functions and is contributing to your business goals really should be a marketing priority. Doing a regular [...]
We’ve all been there. You invest in paid ads then immediately search for them to see your investment at work. But alas, you can’t see them anywhere. This is quite alarming. What could’ve gone wrong? [...]
