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SEE OUR LATEST SOULPEPPER EVENTS ABOUT DIGITAL MARKETING & HOW IT CAN HELP YOU TO GROW YOUR BUSINESS.
Grow Your Small Business Using Social Media
Do you have limited resources for social media marketing? Not sure what to post or when? Before you panic or give up on the benefits of social media marketing, we’ve compiled a short overview of [...]
Does Your Website Need An Upgrade?
In today’s ever-changing digital landscape, having an aesthetically pleasing, responsive and professionally designed website is an absolute must. For many businesses, having a website that sets the tone for your brand and educates potential clients [...]
10 Of The Best Social Media Tips
Social media is an excellent way to connect with your audience on a daily basis. Think of all the different platforms you’re on as living, breathing mini-websites that continuously position your business as current and [...]
6 Website Analytics Every Business Needs To Track
Data and analytics must be the foundation of your website’s success! Aesthetics aside, truly knowing how your website functions and is contributing to your business goals really should be a marketing priority. Doing a regular [...]
Why Can’t I See My Ads When I Search For Them?
We’ve all been there. You invest in paid ads then immediately search for them to see your investment at work. But alas, you can’t see them anywhere. This is quite alarming. What could’ve gone wrong? [...]
Does Your Digital Marketing Strategy Need A Makeover?
Are your marketing campaigns falling flat? Not seeing the results you’re after? If you’re looking for a sign that your digital marketing could use a makeover, then you’re in the right place! While determining whether [...]
How to Write an Effective Ad on Facebook for Your Business
There’s over 1.59 billion users logging in to Facebook to read the news, see the latest cat memes and chat with their friends daily. Once you’ve set up your own business [...]
How to Convert Leads into Customers
So you’ve read our previous blog posts and tried to create some marketing ads on your own. You were successful in targeting the right people with the right message (congrats!) and suddenly, leads start [...]
Marketing Mistakes Small Business Owners Make
With the constantly evolving digital marketing landscape, knowing where to best spend your resources can be a daunting task. Here at Soulpepper, we’re committed to helping small businesses thrive. Through helping hundreds of small [...]
Why Your Paid Ads Fail
Have you attempted to create an ad for Google, Facebook, Instagram, or LinkedIn, and it just didn’t bring the results you wanted? They say that making mistakes is the best way to learn… but [...]
LinkedIn Ads: All You Need to Know
If you’ve been reading this past month's blog posts, you would be pretty well versed in social media ad creation now. But LinkedIn is a little different. The wording and tone you should be [...]
How to Use Instagram for Your Business
At one point or another, we’ve all been guilty of finding ourselves scrolling through Instagram’s feed. With over one billion people using Instagram every month, it’s a no-brainer that this platform holds a lot [...]
Facebook Ads: 4 Tips for Creating the Best Ads
With an average of more than 1.45 billion active users per day, as well as very specific audience targeting functionalities, Facebook is noteworthy for being one of the best ad targeting sites. That is… [...]
How to Write an Effective Ad for Google
First things first: Google Ads are great if you know who you’re targeting. They are effective in getting and measuring leads and sales, but it does require ongoing investment. However, if you’re trying to [...]
Keywords that Convert to Paid Customers
Which of these searches do you think would have higher intent to convert to a lead? If you guessed the latter, you are correct. The likelihood of the person searching for “Vancouver [...]
The Ultimate Beginner’s Guide to Understanding SEO
This week’s blog post is a summary of an educational SEO Webinar led by Soulpepper’s Digital Marketing Director, Mahan. Mahan’s skills and qualifications have been built from working in the digital marketing industry [...]
How to Utilize “Near Me” Searches to Improve Your Business
If you’re a local business wanting to reach more people near you, then you’ve come to the right place. Utilizing “near me” searches can help your business appear before the eyes of your ideal [...]
What is SEO & How It Can Help Improve Your Business
Ahh yes, SEO, the hottest topic in the digital marketing world and the most thrown around acronym in terms of marketing jargon. But what exactly is SEO? SEO, also known as Search Engine [...]