Search Engine Optimization: Keyword Research and Competitive Analysis

December 9th, 2020|Digital Marketing, Search Engine Optimization|

Welcome back to our SEO Essentials series. This week, we’re going to tackle keyword research and competitive analysis, two important elements of any successful search engine optimization strategy. Last week, we talked about how a [...]

The Benefits of Testimonials and Business Reviews (and How to Ask for Them)

November 5th, 2020|Digital Marketing, Search Engine Optimization|

Every business, regardless of the industry it operates in, needs a client acquisition strategy. And while there are countless ways of attracting new customers, the one we’re going to discuss today is particularly effective and [...]

Help Customers Reconnect With Your Business (With Google’s Help)

October 22nd, 2020|Digital Marketing, Search Engine Optimization|

With new search listing options on your Google My Business profile, Google is adding more ways for businesses to highlight how they're catering to changing customer needs and behaviours as a result of COVID-19. These [...]

6 Website Analytics Every Business Needs To Track

August 5th, 2020|Conversion Rate Optimization, Google Analytics / Reporting, Latest Articles, Social Media Marketing|

Data and analytics must be the foundation of your website’s success! Aesthetics aside, truly knowing how your website functions and is contributing to your business goals really should be a marketing priority. Doing a regular [...]

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