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3 Tips to Improve Your Website Structure
Marketing gurus agree that a good site structure is important for reaching your full online potential. A well-structured website can help your visitors easily find the information they need. It can also help you rank [...]
The Benefits of Testimonials and Business Reviews (and How to Ask for Them)
Every business, regardless of the industry it operates in, needs a client acquisition strategy. And while there are countless ways of attracting new customers, the one we’re going to discuss today is particularly effective and [...]
Help Customers Reconnect With Your Business (With Google’s Help)
With new search listing options on your Google My Business profile, Google is adding more ways for businesses to highlight how they're catering to changing customer needs and behaviours as a result of COVID-19. These [...]
Optimize Your Website For Mobile Users
Thanks to the increased focus on online platforms and digital solutions during the ongoing coronavirus pandemic, having an innovative, engaging website has never been more critical for businesses of all sizes. The buck doesn’t stop [...]
7 Reasons To Translate Your Website
Picture this: your business has invested in a sleek and professional website that sees multiple leads and clients banging on your door regularly, but have you ever wondered if it's enough to offer your services [...]
SEO Misconceptions To Leave Behind
Search engine optimization (SEO) is a constantly evolving beast. The intricacies of SEO tend to create many misconceptions and myths that can throw many law firms off the truth. Today’s blog seeks to dispel these [...]
Facebook Shops: a lifeline for social commerce
You can now shop on Facebook! The social media giant recently announced that it will be rolling out Facebook Shops across its Facebook and Instagram platforms in the US to allow businesses to create fully [...]
Preparing your eCommerce business for a post-COVID-19 boom
While the coronavirus may not entirely be in our rearview mirror, stay-at-home orders are slowly being lifted as we speak. The play button has been hit, and businesses around the world are starting to strategically [...]
How advertising during a crisis can preserve your brand
The COVID-19 pandemic has without a doubt changed the way we live our lives, from working-from-home to physical distancing to becoming sourdough connoisseurs in a short space of time. With lockdown restrictions slowly being eased [...]
The Coronavirus pandemic and your marketing plans: what happens now?
As we are all aware, our daily lives have been turned upside-down and sideways due to COVID-19. As terms like social distancing, home isolation and flattening the curve quickly become second-nature, all businesses are being [...]
The Benefits of Blogging for Businesses
For years, blogging has been viewed as a hobby where enthusiasts can share their opinions and thoughts on products and services, or document their lives and connect with others through online storytelling. However, as the [...]
Why local businesses need a website more than ever in 2020
Why local businesses need a website more than ever in 2020 Want to avoid losing great business opportunities in 2020? Get a website. Now! Living in the digital world, a website is now a [...]
Top 5 marketing tips for local businesses
If you have a local business, it’s important to engage in digital marketing that will attract more local clients. Keeping it simple in your approach to targeting and interacting with customers in your local area [...]
Online marketing tools small businesses need to use
Did you know that there are approximately one million registered small businesses across Canada? With a number like this, small businesses and solopreneurs everywhere are looking for new and creative ways to get ahead of [...]
How You Can Optimize Your Company’s Website
The higher you appear in the SERP, the more likely it is that someone will see your website organic listing. And when you rank for relevant keywords, the people searching are [...]
How to Write an Effective Ad on Instagram for Your Business
So, you’re considering advertising your services on Instagram? As there’s more than one billion monthly users on this social platform, it makes a lot of sense! Engagement numbers are higher in [...]
Write an Effective Ad on LinkedIn for Your Business
Your choice of advertising medium depends entirely on your target audience and where they spend their time. For some companies, Facebook advertising makes sense, for others’ LinkedIn is a no-brainer. Soulpepper [...]
How to Write an Effective Ad on Google for Your Business
With a limited amount of space given to ads on search engine results page it’s really important that you make your ads, and the real estate you do get, count. Similar [...]